Angel Cat Sugar is a fictional character - a cuddly, lovable cat princess from the angel world with the power to heal and make everyone happy. She is an adorable white cat with angel wings who spreads love and joy everywhere with her best friends Basil, Parsley and Thyme. Angel Cat Sugar is the "second child" of Hello Kitty creator Yuko Shimizu. The Japanese designer says that she found a white cat with two kittens on the street, which she named Pīchan and took home. The cat inspired Yuko Shimizu to create Angel Cat Sugar, which, unlike Hello Kitty, has a mouth, eyelashes, eyebrows, fingers and toes. In March 2003, Angel Cat Sugar was launched in Japan, in response to declining demand for Hello Kitty products. Later, Angel Cat Sugar licensed products were successful in other countries. In Europe alone, more than 2 million products were sold in 2009.