“Giraffenaffen” is the new children’s brand by ProSiebenSat.1 Licensing. The brand has been developed in cooperation with Starwatch Entertainment, the music and live entertainment division of the ProSiebenSat.1 Group. A whole world of licensed children’s products is already in the pipeline. The “Giraffenaffen” CD features classic children’s songs re-interpreted by stars like jazz artist Götz Alsmann, rapper Thomas D, Lena, and bands like The BossHoss and Culcha Candela. In addition, a book and audio book to the exciting adventures of the “Giraffenaffen” are created in cooperation with a notable German children’s book publisher and will hit the market just in time for the International Book Fair in Frankfurt. As a licensed brand, “Giraffenaffen” holds enormous potential – from back-to-school products to yoghurt, anything is possible in the world of giraffe monkeys.