From fire salamander to brightly coloured gummy bears through to a cowboy that shoots faster than his shadow … the world of licensing provides the perfect property for every age group. Here BRANDORA once more tells about new products that could hardly be more different. Welcome to the world of ... more

A long time ago, the first Gelini gummi bear was born. Cuddly body and cheeky mien, these attributes are recognisably from the beginning. Friends of Jörg Zahradnicek, the creator of the Gelinis are very charmed, so that ... more

Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

It is 2012 … and what can we expect of the upcoming year? A lot of new properties, but also long-term favourites. Below you will find a small but interesting overview of new and classic properties on the German licensing market: Kiddinx celebrate world’s most famous talking elephant ... more

Klaus Herding GmbH (Bocholt, NRW, Germany), expert in trend textiles, presents the hit cartoon “Not Funny” as part of their bed linen collection for 2012. “Death Beddings” are first introduced to the public at the Heimtextil, the biggest international trade fair for home and contract textiles in Frankfurt, ... more

Feel free to roar – After years of absence, the LION KING finally returned to big and small screens on 10 November. Just in time for the eagerly awaited theatrical release countless new branded products find their way onto retail shelves. In addition to branded bed linen and cute soft toys, lion ... more

As the July theatrical premiere of Paramount Pictures and Nickelodeon Movies’ The Last Airbender nears, Nickelodeon and Viacom Consumer Products (NVCP) has signed a cavalcade of global and international territory deals. The new deals join master global toy licensee Spin Master, global DVD partner … more

What does the upcoming year 2010 hold for licensing in Germany? Even though or just because Germany is still affected by global economic crises, the licensing market here remains stable. Licensed products take about 17 percent of the market, quite a small proportion compared to the rest of Europe. Top … more