Peter Willems, Head of Marketing Activities and Sponsorship at UEFA, will host a session entitled ‘UEFA EURO 2016, Le rendez-vous’ on Tuesday 7 October at 3pm in the new Brands & Lifestyle Theatre. Peter Willems will discuss the brand’s evolution, its inspiration, and how it has been brought to life … more

Battersea Dogs & Cats Home is busy preparing for Brand Licensing Europe 2014 with the focus this year on attracting new partners for both its adult and children’s brand licensing programmes. To complement its existing ranges the Home is seeking licensees for adult and children’s apparel, accessories … more

New for 2014, the Brands & Lifestyle Theatre will offer free sessions tailored specifically to the business of licensing brands. Visitors will hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands. Run in partnership with Brand Jam, the sessions will … more

The total floor plan for BLE 2014 has already exceeded last years and has broken all targets with just under two months still to go until the show takes place. This year’s new exhibitors span categories including sports, entertainment, heritage and fashion. Just some of the new faces include … more

Those Licensing People is delighted to announce that it has been appointed as the Master Licensing Agent for the lemonade energy drink, Mad Dog. Those Licensing People will initially look to secure licensees and distribution across a select number of categories associated with extreme sport to … more

New senior appointments have been made by leading licensing business Character World to further strengthen its growing EMEA team. This follows the recent announcement that the business hit its ambitious sales targets in EMEA for 2013*. Andreas Niedergesäss has joined the business as EMEA Director, while Kerry Fox-Long has been appointed Head of Creative EMEA and Martin Oesten as Territory Manager for the Nordic and Baltic regions. more

Brand Licensing Europe is supporting the launch of an innovative charity event, raising awareness of table tennis as an effective therapy for those suffering from Dementia, by hosting a themed ‘Table Dennis’ championship at this year's show in partnership with property owner DC Thomson Consumer Products … more

The only programme of ist kind in the UK, this year boasts involvement from 10 leading retailers including Lakeland, Debenhams, Boots PLC, J Sainsbury PLC, Tesco PLC, Miniclub, and for the first time Marks and Spencer, compared to six last year … more

Brand Licensing Europe 2014, the Advanstar organised exhibition, has announced the addition of four new retailers to its ground-breaking Retail Mentoring Programme as it celebrates its fifth anniversary. Debenhams, Matalan, Card Factory and Blue Inc all join existing participants Boots PLC ... more

Brand Licensing Europe, the Advanstar organised licensing exhibition, returns to London’s Olympia this year from 7th– 9th October 2014. Last year’s event was the biggest and best attended yet, attracting 5% more visitors than in 2012, and marking the launch of the three new zones on the show floor ... more

The Smiley Company is welcoming Torsten Gryska (37) in their Londoner headquarter as new Brand and Commercial director for Germany, Switzerland, Austria and Central Eastern Europe. Torsten Gryska, formerly Licensing Manager in the field of kids and family entertainment for Fremantle and ... more

BLE, the Advanstar-organised licensing exhibition, has announced the four finalists of its License This! Challenge. Now in its fourth year, the challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry and the finale takes place at BLE in front of an ... more

Brand Licensing Europe, the Advanstar organized exhibition, has announced that Playboy will be joining this year's licensing exhibition. Founded by Hugh M. Hefner in 1953, Playboy has been a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom for almost 60 years ... more

Brand Licensing Europe, the Advanstar organised exhibition, has announced that IMG is bringing its client, Major League Baseball, to exhibit at BLE for the first time this year. Major League Baseball comprises 30 teams from North America, including famous names such as the New York Yankees … more

Discovery Enterprises International (DEI) is proud to reveal details of its family-focused presentation slate for Brand Licensing Europe 2013 (BLE) where it will be exhibiting from its own dedicated booth (N10). DEI will be using Europe’s biggest licensing trade show to demonstrate … more

Brand Licensing Europe, the Advanstar organised exhibition, has announced that the Italian super sport luxury car maker, Automobili Lamborghini S.p.A., is to exhibit at the show for the first time this year. The famous Italian super sport car brand will take its place in the newly created Brands section of BLE ... more

Brand Licensing Europe, the Advanstar organised licensing exhibition, has announced the judging panel for this year’s License This! challenge. David Riley, Managing Director of Egmont Publishing Group, will chair the judging panel, and he will be joined by Darran Garnham, Chief Business ... more

Brand Licensing Europe, the Advanstar organised exhibition, has confirmed GfK, NPD Group and Planet Retail as the show’s knowledge partners for 2013. Each of these world-leading research groups will participate in BLE in a number of ways, including as exhibitors, contributing to the event’s content ... more

BLE 2013, Europe’s largest and most prestigious licensing event, will welcome the world’s leading consumer brands from fashion, sport, food, drink, publishing, lifestyle and celebrity. Some of these brands are amongst the most famous in the world. Some are making their debut in the world of ... more

Brand Licensing Europe, the Advanstar organised exhibition, has announced that registration for BLE 2013 is now open. Visitors and the press can register at www.brandlicensing.eu. The exhibition takes place at London’s Olympia, 15-17 October 2013. Now in its 15th year, this year’s show is set to be the ... more