Brand Licensing Europe, the Advanstar organised licensing exhibition, has announced that its License This! Challenge is now open for entries at www.brandlicensing.eu. License This! offers new creative concepts the opportunity to break into the global licensing industry. It is open to any new ... more

Brand Licensing Europe 2013, the Advanstar organised exhibition, has unveiled a new floor plan, the first in its 15 year history. This year the show floor will be merchandised into three distinct areas reflecting three of the most important vertical categories in the licensing industry – Brands; Art, Design & Image ... more

Brand Licensing Europe, the Advanstar organised exhibition, has announced the launch of its Retail Mentoring Programme for 2013. It will offer yet more places and introduce new features this year. The Retail Mentoring Programme offers retail buyers a wider understanding of the licensing business and is ... more

Pink Chillies, a new character based brand born out of a love for elephants, has won the final of the License This! challenge, at this year’s Brand Licensing Europe. Now in its third year, the challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry ... more

Last week’s Brand Licensing Europe, which took place from 16th – 18th October at London’s Olympia, was officially the best attended and biggest in the show’s 14 year history. 6,875 retailers, licensees and sales promotion professionals attended over three days, 1,265 more than last year. Combined visitor and ... more

Mia and me® – most successful kid’s show in Germany: The TV premiere of Mia and me® in Germany was a huge success. During the second run in September an average of nearly 500,000 kids (3-13) watched each episode, and up to 1.2 million viewers in total. At the same time, Mia and me® was the most … more

If you are a retailer, licensee or sales promotion professional looking for the latest brands, characters & images available for license will find them at BLE 2012 ... more

Around a quarter of exhibitors at this year’s Brand Licensing Europe will be attending for the first time when the show takes place from 16 – 18th October at London’s Olympia. New exhibitors for this year include: DreamWorks Animation, Warner Bros. Consumer Products, DeLiSo Sophie La Girafe ... more

Hit children’s brand Hari’s World will once again be making an appearance at the Brand Licensing Europe show, when it returns to London Olympia in October. Hari’s World is attracting considerable attention as an innovative property … more

Brand Licensing Europe, the Advanstar organised licensing exhibition, has announced the judging panel for this year’s License This! Challenge. Richard Hollis, Licensing Sales Director Consumer Products, BBC Worldwide will chair this year’s panel, and is joined by Helen Howells, Joint Managing Director ... more

Advanstar today announced that DreamWorks Animation is confirmed to exhibit at this year’s Brand Licensing Europe, Advanstar’s annual licensing exhibition, which takes place from the 16th – 18th October 2012 at London’s Olympia … more

Brand Licensing Europe 2012, the Advanstar organised licensing exhibition, returns to London’s, Olympia this year from 16th – 18th October 2012. This year’s show is set to be the busiest yet with over 250 brand owners showcasing over 2,200 of the latest brands, characters and images. To date … more

Brand Licensing Europe has announced the return of Warner Bros. Consumer Products to this year’s show from the 16th – 18th October at Olympia, London. “With a portfolio bursting with new release movies, including The Hobbit and new Superman blockbuster ‘Man of Steel’, animated television series and … more

NPD Group, Planet Retail and GfK join Brand Licensing Europe 2012, the Advanstar organised licensing exhibition, as ‘Knowledge Partners’ for this year’s show from 16 – 18th October at London’s Olympia. NPD Group is a leading global provider of consumer and retail market research solutions for ... more

The Walt Disney Company has confirmed its attendance at this year’s Brand Licensing Europe, the Advanstar organised licensing exhibition, from 16th – 18th October 2012 at London’s Olympia. Marianthi O’Dwyer, vice president, Licensing, The Walt Disney Company UK & Ireland commented, “We are ... more

Brand Licensing Europe, the Advanstar organised licensing exhibition, has announced that its License This! Challenge is now open for entries at www.brandlicensing.eu. Launched in 2010 to great acclaim, this ‘Dragon’s Den’ style challenge offers those with brand new creative concepts the ... more

Brand Licensing Europe 2012, the Advanstar organised licensing exhibition, returns to London’s Olympia this year from 16th – 18th October 2012. The 2011 event was hailed as the biggest and busiest in the show’s history. 252 companies exhibited and 5,600 retailers, licensees and sales promotion ... more

This is the “Hummer”! “BOBmusik – das gelbe Album” (BOBmusic – the yellow album) has been awarded a gold disc in Austria. SpongeBob (dubbing artist Santiago Ziesmer) sings the latest pop music songs with German lyrics on his album "BOBmusik - Das gelbe Album". Shakira’s “Waka Waka” turns to“ ... more

This year’s Brand Licensing Show sees the launch of the brand new Royal Navy Style Guide. This new guide shows the three key brands (Royal Navy, Royal Marines and HM Armed Forces) and presents the breadth of inspiration available to licensees, including uniforms, badges, historical documents ... more

Brand Licensing Europe, the Advanstar organised licensing exhibition, has announced the judging panel for this year’s License This! challenge. The challenge is now open for entries at www.brandlicensing.eu. The License This! panel for 2011 will be chaired by Andrew Kerr, Managing Director, Aoh!k ... more