Brand Licensing Europe, the Advanstar organised licensing exhibition, today announces that the hugely successful retail mentoring programme will feature again at this year’s show. Retail giants Sainsbury’s and Mothercare have confirmed for the second year running. The programme is designed to help ... more

Dynit, leading Italian publishers, have been awarded a license by The Smiley Company to produce a new range of novelties and stickers for its SmileyWorld brand. The range aimed at 5 to 15 year olds is based on the fun and colourful SmileyWorld emoticons and will include bracelets, pins, loose stickers and … more

Advanstar today announced the reappointment of specialist PR consultancy, Braben. The agency will again handle the strategic communications and media around premier licensing and brand extension exhibition, Brand Licensing Europe. Tasked with breaking new ground for Brand Licensing Europe, more

Brand Licensing Europe, the Advanstar-organised licensing exhibition, has announced that the dates for the next event have moved to 18-20 October 2011. This replaces previously published dates of 4-6 October 2011. Advanstar has also confirmed that the 3-day event will again take place at The Grand … more

Brand Licensing Europe 2010, the Advanstar-organised licensing and brand extension exhibition, is pleased to announce it has officially broken its previous attendance record. A total of 5,634 visitors visited the event in 2010, a 16% increase on 2009. Total attendance for BLE2010, including exhibitors … more

The London 2012 commercial team was the focus of ‘The Big Interview’ in the Licensing Academy at Brand Licensing Europe 2010 today. London 2012 Vision – Retail, Licensing and the Olympic and Paralympic Games - The Story So Far, created an opportunity for licensing industry professionals to hear, in detail, … more

With less than seven months to go before the Kazachok Licensing Forum opens it’s doors for the 2011 event in Paris, Kazachok Director, Nathalie Chouraqui and her team will host a London business breakfast during Brand Licensing to discuss the benefits of international licensing. Latest updates on European … more

A global survey conducted by Brand Licensing Europe 2010, Europe’s premier licensing trade exhibition, has revealed that our fascination with the antics of Homer Simpson and his family remains as strong as ever despite more than twenty years on our screens and over 450 episodes. The survey asked … more

Brand Licensing Europe 2010, the licensing exhibition, today announced that the London 2012 licensing and retail team will feature as The Big Interview in this year’s Licensing Academy. London 2012 Vision – Retail, Licensing And the Olympic and Paralympic Games – The Story So Far, will be an exclusive … more

2010 is a year when the world has never been more excited about licensing as we wonder how a pig called Peppa could earn £100 million in the UK alone, how the cute Love Hearts sweets found themselves launching their own perfume range and we all marveled at Thomas the Tank Engine turning 65 but being … more

England might have crashed out of the World Cup, but David Beckham will still take home a trophy after out-playing Cristiano Ronaldo and Lionel Messi, without setting foot on the pitch. The footballer, sidelined with an injury throughout England’s dismal World Cup campaign, has this week topped a … more

Taking place on 28-30 September at the Grand Hall, Olympia in London, the show has extended it's opening hours by an extra day for the first time thanks to overwhelming industry demand. Registrations are already flooding in from top European licensees and retailers, setting the tone for a truly European … more

Brand Licensing Europe, the Advanstar organised licensing exhibition, today announces the addition of CPLG, Warner Bros. Consumer Products and Saban Brands to the exhibitor list for the 2010 show.CPLG (Copyright Promotions Limited Group), a leading licensing agency… more

Brand Licensing Europe, the Advanstar organised licensing exhibition, today announces the launch of the first retail mentoring programme at this year’s show. The programme has been launched in order to help junior and assistant buyers attending the show understand the complexities of the licensing … more

Brand Licensing Europe, the Advanstar organised licensing exhibition that attracts Europe’s highest concentration of brand managers, licensing agencies, retailers and manufacturers, has extended this year’s show to three days due to staggering industry demand. The decision comes after research … more

Advanstar Global Licensing Group has announced the return of leading licensor Hasbro after a 6 year absence from the show floor. Hasbro will take its place alongside new exhibitors to include Dream Entertainment, Paramount Licensing, Biplano SA, Hallmark, Smart Brands, Skechers, Backstage Srl, … more