Don't miss the 2021 Licensing International Excellence Awards airing exclusively during Licensing Expo Virtual! 150+ star-studded finalists will compete across 22 categories for the brand licensing industry's most prestigious honor. Register today for Licensing Expo Virtual to see the 2021 Licensing … more

There is a truism that underlies our licensing business; simply put “Content Drives Commerce”. Regardless of where the content originates from; Art, Corporate Brands, Entertainment, Publishing, Sports, Toys... all licensed IP products and services are derived from content. From Nike’s swoosh … more

New professionals are entering the licensing industry every day but do you have the training program to prepare them for a career in the business? Licensing International's "Coursework for Licensing Studies" program is the industry's only training ground to become a Qualified Licensing Practitioner … more

Sixteen months ago, companies in all facets of the licensing community were scrambling to adjust to a world turned upside down. Our webinar on “Creative Solutions to Licensing Issues Caused by Coronavirus” drew the largest attendance of any we’d ever done to that point, as manufacturers, brand … more

Licensing Week Virtual, a five-day online event designed to bring the global licensing industry together through online learning experiences, matchmaking and a virtual exhibit floor taking place June 15-19, today announced keynote speakers for the event. Organised by the Global Licensing Group … more

Global sales revenue of licensed merchandise and services grew to $292.8 billion in 2019, a 4.5 percent increase over the $280.3 billion generated in 2018, according to topline results of the 6th Annual Global Licensing Survey, released today by Licensing International. The 4.5 percent growth is the … more

The German members of the International Licensing Industry Merchandisers´ Association LIMA have voted for the 2017 LIMA AWARDS. Winners in 11 categories were announced during LIMA Germany’s annual awards cerenony, held at the Licensing Market at the Bayericher Hof in Munich… more

LIMA, Licensing Industry Merchandise Association, is the primary source of funding for the Children's Brain Tumor Foundation (CBTF). On Sunday, May 21, prior to the start of License Show 2017, we are having a 28 mile bike ride in Red Rocks National Park outside of Las Vegas with all proceeds going to CBTF… more

The German members of the International Licensing Industry Merchandisers´ Association LIMA have voted for the 2016 LIMA AWARDS. Winners in 11 categories were announced during LIMA Germany’s annual awards cerenony, held at the 2016 Licensing Market at the Bayericher Hof in Munich… more

LIMA is pleased to announce that Peter Hollo has joined as Managing Director of LIMA Germany. A 28-year retail and licensing industry veteran, Hollo will manage day-to-day operations in Germany and surrounding territories while continuing to deliver a high level of service to our membership. He will … more

The Licensing Industry Merchandisers Association (LIMA) invites interested parties from trade, industry, advertising and marketing to an international discussion platform. In the classic industrial ambience of Berlin’s “eWerk”, from 11 to 12 May 2016, moderated “round table sessions” will take place in a … more

The LIMA Awards 2015 in Germany were awarded at the end of a very impressive "Licensing Market Munich" and as the climax of the wonderful dinner party with nearly 500 guests at the leading "Hotel Bayerischer Hof" in Munich … more

From the exhibition to the LIMA Dinner Party with the ceremony of the LIMA Awards: The International Licensing Industry Merchandiser’s Association LIMA presents its important licensing fair 2015 in Germany. The annual event organized by the LIMA Representation in Munich is known for the steadily … more

At the end of an impressive and successful Licensing Market, in the Bayerische Hof Hotel in Munich, a spectacular night followed. The highlight was the traditional LIMA Dinner Party and the LIMA Award Ceremony. Even outside Germany the national LIMA Licensing Awards are widely recognized … more

From the exhibition to the LIMA Dinner Party with the ceremony of the LIMA Awards: The International Licensing Industry Merchandiser’s Association LIMA presents ist impoertant licensing fair 2014 in Germany. The established annual show of the licensing world attracts first time visitors to licensors … more

The year 2014 moves into its second half and promises to continue just as exciting as it began. New products hit the German market. After 24 years Depesche renounce their right to produce licensed Diddl Mouse items and return them to Diddl creator Thomas Goletz. What will become of … more

Germany’s largest Licensing Show
Major venue for brands, TV shows, characters, movies, celebrities, sports, and much more! Top event for licensing – Uncover essential information for a complete overview of the market and the industry … more

The year 2014 has just started and is already holding out the promise of countless new top sellers on the German licensing market. Today we want to offer a brief overview of what you are to expect from the upcoming months. Be inspired and stop by at www.brand-licensing.com. Here you will find daily ... more

On 5 November 2013 LIMA Germany invited the industry to their seventh Licensing Market in Munich, Germany. About 40 exhibitors presented more than 400 licensed properties from different categories against the wonderful background of the glamorous Hotel Bayerischer Hof. Lief!, Burda, Random ... more

The presentation of the LIMA Germany Awards was held as part of the annual LIMA Gala on November 5th at the Hotel Bayerischer Hof in Munich, Germany. Again, the association’s members had cast their votes and decided on outstanding achievements in the licensing and merchandising industry in … more