After having had the opportunity to observe the licensing market – both national and international – for more than a year, I realize that movements and activities on the market are getting more exciting every day. There is a lot going on. Most fascinating and informative are the various trade fairs and … more

Warner Bros. Consumer Products (WBCP) is storming into the 2014 Toy Fair season with an impressive line-up of global licensees in support of the Studio’s beloved entertainment properties, milestone anniversaries and upcoming theatrical debuts. Leading the way this year is the highly anticipated film ... more

Warner Bros. Consumer Products EMEA (WBCP EMEA) in partnership with the National Basketball Association (NBA) is celebrating the success of its first Looney Tunes Active! and Jr. NBA/Jr. WNBA co-branded basketball clinic that took place at The O2 in London today Wednesday 15th January 2014 ... more

Warner Bros. Consumer Products UK (WBCP UK) today unveils details of an exciting new partnership with Park Leisure Ltd. that will see its DC Super Heroes and classic Looney Tunes characters used on an innovative range of imaginatively themed outdoor play equipment and branded sports and play ... more

Warner Bros. Consumer Products EMEA (WBCP EMEA) is proud to announce that EMTEC, one of Europe’s leading mobile storage solutions and computer peripherals manufacturers, will be launching a second collection of Looney Tunes USB keys. This news follows the hugely successful launch of EMTEC’s ... more

The Looney Tunes collecting card campaign, which starts on 5th March nationwide in about 2,400 PENNY-Markets with Bugs Bunny and friends, will bring collecting, trading and playing cards up to date again. Through 21st April 2012 customers will receive a free collectible bag with two of 36 Looney ... more

Crayola, LLC and Warner Bros. Consumer Products have formed a licensing partnership bringing kids’ favorite Warner Bros. characters to Crayola’s popular line of art activities. The properties include Green Lantern, Looney Tunes and Scooby-Doo and will be featured on Crayola’s Giant Coloring Pages, Color … more

When people think about licensing, they often think in terms of sales figures, budget, and the next big seller. However, there is another way to do licensing – as the following examples will reveal. From supporting non-profit organisations to charity events, promoting healthy diet and active … more

Warner Bros. Consumer Products (WBCP) arrives at this year’s Licensing International Expo with a rich portfolio of entertainment properties to drive its licensing, merchandising and retail businesses. Leading the lineup is the highly anticipated feature film Green Lantern, along with the full breadth and … more

Warner Bros. Consumer Products (WBCP) today announced that it has expanded its partnership with Zazzle, the leader in on-demand retail manufacturing, with the addition of online Zazzle stores showcasing some of the world’s most popular entertainment brands, including Batman, … more