Kangaru LLC, maker of innovative toys and stationery, and Alita’s Brand Bar, brand building agency, have aligned to build a best-in-class global licensing program. Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022. Newly themed toy and stationery programs include sweets and snacks, sports, consumer products and kid’s entertainment. Kangaru owns thirty globally distributed brands including Scentimals®, Scenticorns®, Furzerts®, Twixie® and Shmellos®. Kangaru is ready to embark into the world of licensed brands. “Our licensing strategy adapts well-known brands into a variety of our product categories. Strong IP has tremendous value to us. We have our core in stationery, arts, activity and plush and we have the ability to manufacture almost anything,” said Joe DiPalma, CEO and Founder, Kangaru. “Kids o more

Under the terms of the new agreement with rightsholder ITV Studios, Anderson Entertainment is now able to build on the global recognition of the Gerry and Sylvia Anderson portfolio, expanding its ranges of product derived from classic brands like Thunderbirds, Captain Scarlet, UFO and Space:1999 – notably … more

In a new partnership with Riverside Brands, leading apparel licensee, Poetic Brands, has added the prestigious Early Learning Centre brand to its expanding Baby, Children’s Wear and Accessories division. The ELC collection will incorporate baby and children’s wear products, including baby layette … more

Leading European agency, Bulldog Licensing, has announced two new deals for leading toy company, Moose Toys’ preschool doll brand Kindi Kids, as it reaches an enormous 82 million views on YouTube. Little Brother Books has inked a deal to produce Christmas, seasonal and activity annuals for the popular … more

Leading apparel manufacturer, Poetic Brands, has signed a deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property. The partnership is announced as Poetic Brands expands its already successful business by establishing a children and baby apparel … more

Phat Kandi’s output includes t-shirts, leggings and hoodies, all illustrated in the brand’s striking and unusual design style. It’s a bold statement brand with an edgy, Japanese twist – a style that lends itself perfectly to consumer products in categories such as fashion, personal care, stationery and digital, into … more

Universal Branding & Media is pleased to team up with E-Blox to broaden their already exciting line of toys based around the foundation of science, art, STEM and most of all FUN! E-Blox is a family owned business with over 9 decades of combined experiences within the science and technology industry … more

Tim Hortons and Barbie are launching the Tim Hortons Hockey Barbie dolls at participating restaurants across Canada, with 100 per cent of Tim Hortons’ net proceeds donated to Hockey Canada Foundation to support girls’ hockey. The partnership — which also includes offering guests Tim Hortons Hockey Barbie … more

44 Cats, the latest children’s TV hit series created and produced and developed by CEO of Rainbow Group, Iginio Straffi, continues to conquer new fans around the world, across all continents and cultural barriers, driven by its high-quality content, engaging storylines, colorful characters and mix of … more

Everyone knows that America runs on Dunkin’, but does the world know that you do? This holiday season, Dunkin’ has perfect presents for anyone who bleeds orange and pink, with special swag as personalized as their daily Dunkin’ coffee order. Dunkin’s limited-edition holiday merch will drop exclusively on … more

Super7 is excited to bring hip-hop to its world of ReAction Figures with the release of Ol’ Dirty Bastard, an American music icon and founding member of the legendary rap group the Wu-Tang Clan. This 3.75″ articulated figure of O.D.B. comes on a cardback featuring art based on the cover of his … more

Cloudco Entertainment, a leading entertainment studio and home of evergreen animations, including Care Bears: Unlock the Magic and Holly Hobbie, launched Boy Girl Dog Cat Mouse Cheese in November 2019 on CBBC. The new show is aimed at 6 to 12 year-olds and focuses on a blended family, making it … more

Hard Rock International has appointed Cronus Global, a recognized leader in licensing, marketing and product development, to represent the legendary dining, entertainment and hospitality brand and further expand its licensed product footprint worldwide. The partnership will introduce Hard Rock … more

Caroline Mickler Ltd. has been appointed as the exclusive UK Licensing Agency on behalf of Surge Brands Inc, to develop a brand licensing campaign for Candy Dynamics Toxic Waste Hazardously Sour Candy. “I am thrilled to be representing this dynamic brand which has a huge following” said Caroline … more

The International Emmy Award winning pre-school series from Acamar Films, Bing, is now featured in a new clothing collection available at Prénatal for children aged 9 months to 5 years old. This collection is the result of a newly signed agreement between Acamar Films, Maurizio Distefano Licensing and … more

Brandgenuity announced today that it has been selected by leading spirits company Sazerac to be its licensing agency of record. The agency will build licensing programs for the company’s extensive portfolio of premium and mainstream brands such as Buffalo Trace Bourbon, Fireball Whisky, 99 Brand … more

Licensing agency Lisa Marks Associates, Inc. announces the launch of the mentos Auto Air Care program, executing a keystone partnership between the Mentos® brand and leading auto air care manufacturer, Sterling Teal International. Sterling Teal is leveraging the Mentos “always fresh” brand … more

Genius Brands International, Inc. “Genius Brands” Penguin Young Readers, and KOHL’s launch the annual holiday program for Kohl’s Cares with the debut of a “Llama Llama” branded bundle featuring a plush toy and book, available now at Kohls.com and in Kohl’s stores nationwide. Based on the characters … more

In partnership with Hasbro and its global entertainment studio, eOne, PJ Masks will be part of the Dubai Fitness Challenge, taking place from 30th October to 28th November, to help promote a healthier lifestyle to the children of Dubai, encouraging them to be active for 30 minutes a day through exclusive … more

Announced today, Sun-Maid, the iconic raisin brand, has selected licensing and marketing agency, TreImage, LLC, to assist in expanding its brand extension program. Timeless and trusted for over a century, Sun-Maid is one of the most recognizable food brands. Also known as the largest raisin and dried fruit … more