Leading up to the iconic kaiju’s 66th birthday on November 3, Toho International, Inc. reveals a slew of Godzilla brand and licensing announcements to help fans celebrate Godzilla Day in ways like never before. The company announces a batch of all-new episodes to drop weekly for its … more

Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, and ABG Entertainment, a division of Authentic Brands Group, a global brand owner, marketing and entertainment company, today announced an all-new … more

With the significant acceleration of the Bing licensing programme over the past 18 months, Acamar has acted to support licensees’ growth and sales of Bing products and associated activities. Incopro will be expediently tackling counterfeit product and activity across marketplaces and platforms globally … more

Meredith Corporation has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective immediately. Accelerating the next step in monetizing and managing these iconic assets, Evolution will … more

Greek company Chipita S.A. is renewing their Fineti dips & sticks products with an emoji collectible toy in every pack. The partnership with the emoji brand incorporates the key values of the brand: quality, taste & fun for the kids upgrading Fineti´s concept of “Eat & Play“. The deal was brokered by … more

LUXE Brands, the prominent beauty company behind Ariana Grande’s award-winning fragrance franchise, and Cosmopolitan, the UK’s leading media brand for young women, announce the launch of its Eau de Juice fragrance in the UK. Originally launched in the US last year, this highly successful, four-scent … more

Gordon Brothers, the global advisory, restructuring and investment firm, announced Laura Ashley has chosen to partner with NEXT plc to reintroduce their home products online and in stores nationwide. NEXT has over 500 stores in the U.K. and Eire and an online presence in over 70 countries making them … more

Atlantyca Entertainment has launched a vast new-line of special Geronimo Stilton branded kids notebooks for Italy’s young and loyal fans. The new Dinosaur and Dinomania themed notebooks are printed and produced by, licensing partner, leading paper goods manufacturer Blasetti … more

Today, Reebok, in collaboration with Sony Pictures Consumer Products, have called on the highly-sought-after Ghostbusters to unveil a full-family, full-body footwear and apparel capsule for Halloween 2020, honoring the legacy of the historic sci-fi-leading film franchise. The Ghostbusters x Reebok FW20 … more

Marvel and AAA are expanding the sporting and cultural experience of Mexican wrestling. As part of the actions that will be taken for this collaboration, a new group of wrestlers inspired by Marvel’s most iconic Super Heroes and villains will be introduced; and a series of family shows that will gather the … more

Leading customized slide sandal company, ISlide, today announced it has partnered with Warner Bros. Consumer Products to create slides inspired by over 100 blockbuster franchises. “Warner Bros. has created some of the most iconic movies to date and we’re excited to be able to bring a new take on … more

Dr. Seuss Enterprises, a leading global children’s entertainment company, and American Eagle are teaming up this holiday season for a special Grinch themed holiday line. The collection will include a range of men’s and women’s loungewear and accessories inspired by the beloved Dr. Seuss character … more

La, la, la, la, la, la… the Smurfs are heading back to the village! International Merchandising Promotions & Services (IMPS) has partnered with Jazwares, a global leader in play, to develop an all-new toy line inspired by the classic Belgian franchise. As the global master toy manufacturer for The Smurfs … more

Spin Master Corp reached an agreement to acquire London-based Rubik’s Brand Ltd, owner of the world-famous Rubik’s Cube. Invented by Ernö Rubik in 1974 and launched globally in 1980, the Rubik’s Cube became a worldwide craze, selling hundreds of millions of units, and has inspired and challenged … more

Studio 100 Media won the Licensor/Licensing Agent 2020 as well as the Licensing Industry Award 2020. The LIMA Licensing Industry Award is a special award that honors companies that have shaped the licensing industry over the decades. So far, this award has only been given three times in Germany … more

Emmy Award-winning French animation production and distribution company Dandelooo has sold the new 2D animation series Stinky Dog, to German broadcaster SWR. SWR plans to broadcast the series on the children’s channel KiKA. The comical and hectic adventures of a maverick mutt Stinky Dog and … more

Leading apparel licensee, Poetic Brands, has added the international governing body of football, the Fédération Internationale de Football Association, to its portfolio of brands. The new FIFA clothing range will capitalise on the iconic historical marques and logos within the organisation’s stable, which have … more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the five leading European football clubs the agency represents in the market, including: Arsenal, FC Barcelona, Juventus, … more

Pinfinity, the makers of augmented reality enamel pins that bring pop-culture’s greatest fandoms to life through animation, sound and interactive experiences, is proud to announce a partnership with an industry-leading licensing and brand management agency in The Brand Liaison. Launched earlier this year … more

The Beistle Company, a leading manufacturer of consumer products and accessories for the education market, today announces two new Crayola Desk Shields to support children in school. The Crayola Color Your Own Desk Shield features a three-sided design that provides protective barriers for students … more