Sales projections are all over the place. The National Retail Federation forecasts BTS sales – college and K-12 – to increase 25.8% to $101.6 billion while Deloitte projects combined spending of $53.2 billion, up less than one percent from a year ago as apparel, accessories and traditional school … more

To celebrate World Emoji Day and the launch of an exciting new beauty collaboration between Ciaté London and SmileyWorld, eye-catching images were projected onto the House of Commons last night, to spread an uplifting message of positivity and self-expression for these times … more

Bulldog Licensing has been appointed as the European licensing agent for Rolling Stone – the authoritative voice in music, entertainment and politics. Established for 50 years, Rolling Stone spans print, digital, social and events, and is now looking to leverage its brand, develop products and reach its … more

The upbeat Summer drop celebrates getting back together with friends after months stuck at home during the lockdown. Jennyfer, the leading French ‘on-demand’ retailer, is bucking the trend on the high street. Rather than re-opening their 300 stores post lockdown with a sale, they have launched an … more

Intellivision Entertainment LLC, the video game industry pioneer, announced today several of their latest licensing agreements, which focus on sports-themed games, include Major League Baseball, Evel Knievel, and the American Cornhole League. These partnerships bring additional highly-recognized … more

PlayMonster and My Singing Monsters are partnering with Carl’s Jr. and Hardee’s for a special limited-time promotion this summer. The Big on Fun toy company will be collaborating to provide four exclusive My Singing Monsters toys to the fast-food restaurants’ beloved kids meal, known as the Star Pals … more

Sagoo, the independent agency which represents the licensing rights for San-X’s popular relaxed bear, Rilakkuma, has brokered a deal with cutting edge lifestyle licensee, DIFUZED. The partnership will see DIFUZED launch a range of apparel across all categories for adults and kids, as well as fashion bags … more

Today, Moose Toys announced a new direct-to-retail license agreement with Spirit Halloween. In the agreement, brokered by The Licensing Shop Inc., the retailer will launch four Kindi Kids costumes in Spirit Halloween locations across the U.S. and Canada, online at SpiritHalloween.com and on Amazon this fall … more

Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the expansion of their licensing portfolio in Europe with new international deals in Germany, Slovakia and Albania. New and renewed deals for properties that include How the Grinch Stole Christmas!, Oh, the Places … more

La Gazzetta dello Sport was founded on the 3rd of April 1896, initially printed on green paper, but from the 2nd of January 1899 its pages became pink toned, one of its distinctive features today. Over time the newspaper constantly raised its awareness among the Italian audience, with a 360° … more

Archie Comics and Kate Spade New York announced plans today to launch a chic and colorful collaboration starring classic comic BFF’s – Betty Cooper and Veronica Lodge, in a deal licensed by King Features Syndicate, home to some of the world’s most popular entertainment characters and licensing agent … more

This July Toyo beverage, headquartered in Shibuya-ku, Tokyo, will launch Chupa Chups chilled cup drinks. The milk based chilled drinks have been developed under license of Perfetti Van Melle and will be available in the Convenience stores, Merchandise stores and Drug stores across Japan … more

Mondo TV, one of the largest European producers and distributors of animated content, and third-party licensor for The Gruffalo in Italy, Spain and Portugal, has announced a new Italian licensee for the classic children’s publishing brand. Pon Pon Edizioni has been licensed to launch a range of products including … more

Pucca, the iconic character who starred in 170 countries and came back thanks to Planeta Junior, the leading European children’s and family entertainment company, continues her fashion success. Pull&Bear, the Inditex brand for spirited young people with a fresh, fun style, who respect current … more

Smiley-Halves will allow consumers to ‘Collect & Connect’ from Smiley’s iconic emoticons, with 22 variations in the first phase of this new children’s fidget toy. These include six coloured editions of varying rarity and the Limited Edition “Legendary“ glow in the dark versions that add to the collectability … more

Spin Master, Warner Bros. Interactive Entertainment and WayForward announced “Bakugan: Champions of Vestroia“, an all-new, action role-playing video game that will be coming exclusively to Nintendo Switch on Nov. 3, 2020, expanding on the wildly popular, global Bakugan franchise alongside the … more

China is opening up again for licensing. It’s leading quick service restaurant brand, KFC, have partnered with UK brand Pets Rock to promote their ‘Messy Cola’ drinks launch in June. Messy drinks and deserts feature a high content of chocolate powder and are highly popular in China … more

After creating the hit webcomic, and having published multiple New York Times bestsellers, The Awkward Yeti and Heart and Brain author and artist extraordinaire, Nick Seluk, is now turning his eponymous characters into consumer products and promotions with Surge Licensing, Inc. as the … more

LIFE, the modern, avant-garde and world-renowned magazine, enters the Italian licensing market thanks to Maurizio Distefano Licensing. The magazine’s iconic pictures can now be licensed for Consumer Products collections. Since its first issue on November 23, 1936, LIFE has been the most respected source … more

MDR Brand Management is partnering with Amy Winehouse’s family to celebrate and protect her legacy as one of the world’s greatest musical talents and fashion icons. The partnership has also been established to support the incredible work of the Amy Winehouse Foundation, set up in Amy’s memory … more