Octane5’s Licensing Enterprise platform, BrandComply, was recently selected by Church & Dwight Co., Inc. as its licensing system, allowing Church & Dwight to operate and integrate its global licensing program on a common platform. “It’s gratifying to be selected by a world-class organization like Church … more

The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with … more

The Kraft Heinz Co. continues to extend its licensed program into new and exciting categories with the announcement of a License Agreement with eCommerce pop-culture collectible company, Youtooz. Youtooz will bring the adorable PLANTERS Baby Nut and iconic KOOL-AID Man to life through … more

Calling all pilots! Electronic Arts Inc. (NASDAQ:EA), Motive Studios and Lucasfilm today announced Star Wars™: Squadrons , an immersive, first-person space dogfighting experience set in the beloved Star Wars™ galaxy. Star Wars: Squadrons will feature thrilling 5v5 multiplayer dogfights … more

China is opening up again for licensing. It’s leading quick service restaurant brand, KFC, have partnered with UK brand Pets Rock to promote their ‘Messy Cola’ drinks launch in June. Messy drinks and deserts feature a high content of chocolate powder and are extremely popular. Tapped by advertising … more

With less than five months to go until families across the world welcome The Elf on the Shelf back into their homes in the run up to Christmas, Rocket Licensing, the property’s licensing agent in the UK and Eire, is looking forward to the brand’s best year ever following a phenomenal 2019 … more

The Royal Horticultural Society has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design. This collection of scented candles, reed diffusers, drawer … more

Emmy Award-winning French animation production and distribution company Dandelooo has closed a deal with Czech animation production company, Krutart for the new 2-D series Kosmix. The deal sees Dandelooo acquire exclusive worldwide distribution rights to Kosmix, a fun astronomy … more

Phat Kandi, the bittersweet character brand inspired by rule breakers and misfits, has partnered up with Licensing Link Europe for the UK & Eire territory. The team will be joining their tribe which includes EASIA’s Empire Multimedia Corp and Italy’s Brand Licensing Studio Di Ambra Farioli … more

The Smiley philosophy lives on nearly half a century after its creation, as Pull&Bear spreads good news and positive vibes through latest hit collection and integrated campaign that goes viral. Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create … more

Genius Brands International announced that Arnold Schwarzenegger, who is starring in and co-producing the new animated children’s series, Stan Lee’s Superhero Kindergarten, elected to receive warrants to purchase shares of the Company’s common stock as an advance against his profit participation… more

City Football Group is the world’s leading private owner and operator of football clubs. It is best known for its ownership of English Premier League Champions, Manchester City FC. CFG has been supporting the emergency COVID-19 response for the past three months, through almost £1,000,000 … more

Design Plus, the boutique licensing agency that represents Famous Food Brands is proud to announce that they have added The Laughing Cow® and Babybel® to their exclusive list of clients. Drawing inspiration from almost a century of laughter, Design Plus promises licensees magical ingredients… more

Aurora World Inc. has been appointed the master plush licensee for North America by Paris-based animation production and distribution studio Millimages, brokered through Licensing Works!®, for the popular Molang character. Aurora is set to introduce the new line in early 2021… more

May 2020 tracked spending across Video Game Hardware, Software, Accessories and Game Cards totaled $977 million, 52 percent higher when compared to a year ago. This is the highest tracked spend for a May month since the $1.2 billion achieved in May 2008. Year to date tracked spending … more

Barcelona based Art Ask Agency, is very excited to share the news on the licensed products debut for IA London – The Art of Fashion. IA London is an award winning Avantgarde fashion brand and probably the most exciting emerging talent of the London fashion scene. The license was first launched … more

Licensing Week Virtual, a five-day online event designed to bring the global licensing industry together through online learning experiences, matchmaking and a virtual exhibit floor taking place June 15-19, today announced keynote speakers for the event. Organised by the Global Licensing Group … more

As retail stores around the world start reopening their doors post Covid-19 lockdown, Celio launched a timely campaign to celebrate positivity. By pairing a trending men’s capsule line, with an uplifting campaign at retail that is raising vital funds for a leading charity – Celio and Smiley have created a campaign … more

The new special musical season of Masha and the Bear “Masha Songs”, made of 13 episodes, where Masha performs by singing in different countries of the world, debuts on the 7th of June on Rai YoYo and fans are eagerly waiting. In these episodes, Masha sings a song based on a famous national melody, … more

In celebration of National Ketchup Day, Instagram’s most followed tech accessory account, CASETiFY, and the World’s Favorite Ketchup, HEINZ, are teaming up to give fans the most delicious collection of accessories yet. The HEINZ x CASETiFY collection will be available to shop around the world … more