The new Royal Horticultural Society children’s style guide was the centrepiece of the RHS stand on its return to BLE after five years, and it has already inspired enormous interest – including a major publishing deal. Visitors to stand B366 were able to see the multiple design assets that have made the RHS … more

As The Very Hungry Caterpillar continues to celebrate its 50th anniversary, Rocket Licensing, which manages the licensing of the brand in the UK, has formed a partnership with leading shopping destination, Bluewater, for a slate of promotional activity. The collaboration begins with the theming of … more

MTV and Polaroid Originals have partnered to launch a custom Polaroid Originals camera. The MTV Stereo Cam is a limited-edition Polaroid 600 instant analog camera featuring a retro MTV aesthetic inspired by MTV’s global influence on music and culture. The MTV Stereo Cam will launch in November … more

The new launch brings together two world-famous heritage brands for an integrated Autumn/Winter 2019 campaign that delivers a lifestyle-driven collection for girls and boys packed full of attitude. The new collection features sweatshirts, tees, knits, denim jackets, leggings, and dresses in a range … more

Sports company Puma has created a collection celebrating Tetris, one of the most recognizable video games in history, with shoes and apparel that feature the iconic Tetrimino playing pieces. Ingeniously simple and timelessly engaging, Tetris®, which was created by Russian video game designer … more

UHU, a worldwide leading glue brand, teams up with SmileyWorld on a new promotion, that sees a selection of the most famous Smileys used on the packaging of a UHU stic limited-edition, featuring a special glow-in-the-dark effect on the labels of each glue stick. The new partnership helps kids … more

London-based streetwear label Lazy Oaf has today launched a Peanuts fashion collection in a collaboration brokered by WildBrain CPLG UK, on behalf of Peanuts Worldwide. The Lazy Oaf x Peanuts collection features twenty pieces across menswear and womenswear, plus three accessories … more

Studio 100 Media has announced a slate of pre-sales for Season Two of the revived CGI animated series Heidi. Based on the popular children’s book “Heidi’s Years of Wandering and Learning” by Swiss author Johanna Spyri, the vibrant and charming series is set to once again enthrall children with its gentle … more

Winsing, a leading Chinese animation company for over 15 years, is planning to preview a number of toys related to its hit children’s animated show GG Bond and its successful new kids’ edutainment property GOGO Bus at a major event for professional buyers in Hong Kong. The event, the Spring Toy Preview … more

Winsing, a leading Chinese animation company for over 15 years, has announced that a spinoff of Gogo Bus, its new preschool animated property, has been selected to appear at the MIPJunior Project Pitch. Gogo Bus & Team Steam will appear on the platform, which highlights new kids’ TV projects … more

Barely a week since the shutters came down and the last costume character waddled off into the sunset, the organisers of Brand Licensing Europe have announced that fashion will be the sole theme for 2020. This year’s event achieved record visitor numbers once again with a rise of 3% to 8,062 and … more

Nearly 30 years ago, a little mouse named Maisy first made her appearance in a sequence of best-selling novelty titles. With global book sales of more than 38 million copies of over 300 titles in a wide variety of formats, Maisy Mouse has been a favourite with pre-school children and their carers for nearly … more

The full-CGI 52x11-minute action-comedy series following the adventures of a group of young dinosaur friends has been airing in Italy on Disney Junior since April and will soon arrive on national public broadcasting company Rai. Offering stylish puzzles for preschool fans are Clementoni, a leading maker of toys … more

The Royal Horticultural Society has announced its endorsement of the entire range of Plankbridge shepherd’s huts – multi-purpose living spaces based closely on the proportions of original Victorian shepherd's huts. The hand-built, practical and durable accommodation once allowed shepherds to live near … more

The Elf on the Shelf, the brand based on the timeless story of Santa’s magical Scout Elves, is to continue its successful partnerships for the second year running with Kellogg’s, one of the world’s best-loved breakfast brands, and Hyde Park Winter Wonderland, London’s spectacular Christmas … more

Rebel Nature is an IP universe, aimed at an audience from tween upwards and set in our own future. A girl, living 25 years from now, is isolated from a world she has never known. She has been brought up by a robot and lived her life to date on an artificial intelligence-controlled oil rig. One day she decides she … more

Celebrating each brand's history within music sub-cultures and their influence on the global party scenes to create a collection that utilizes traditional bold colourways synonymous with decades of youth culture. The collection demonstrates the colourful flair and track-ready tailoring of ellesse heritage … more

Independent agency Sagoo, which represents the licensing and merchandising rights in Europe for the hit Japanese character brand Rilakkuma, has announced the imminent arrival at retail of a stationery, accessories, bags and gift range inspired by the internationally famous bear … more

Sibylle Gondolf will take on the role as Managing Director for WildBrainCPLG Germany, Austria and Switzerland. She has long-term experience in the national and international license and entertainment business and has already worked for Team! Licensing, Copyrights Promotions Licensing Group … more

Global lifestyle brand Sanrio and Chupa Chups are becoming BFF (Brands about Fun and Friends) and announce today a partnership to share their common mission of “creating a fun-filled experience to be shared with friends”. With the upcoming 60th Anniversary of Sanrio in 2020, Hello Kitty and the other … more