The Smiley Company, master licensee for the world-famous Rubik’s Cube, are pleased to announce a new deal for SmileyWorld branded Rubik’s toys to feature in a McDonald’s Happy Meal promotion. The promotion will launch this April in McDonald's restaurants across France… more

Leading character and content company, Aurora World has announced the Japanese launch of its new YooHoo plush line – a reboot of the 80-million-selling plush sensation to coincide with the arrival worldwide of the new 3D Netflix Original series YooHoo to the Rescue. The launch, like the new … more

Tokyo-based Sony Creative Products Inc., which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has begun the year with a tasty treat for fans of the cheeky penguin: a special Pingu collaboration with women’s … more

Bulldog Licensing has secured three new agreements for Treasure X – the latest collectible sensation from Moose Toys. Treasure X has sparked a playground craze and brought a new level of innovation to the collectible category through a hyper-unboxing process. Treasure X combines elements … more

National Geographic has announced that its first menswear collection will launch in Europe this September. In a new partnership with Hong Kong-based fashion sourcing company, Omnibrand Group, it is the brand’s first premium range of urban fashion apparel. Omnibrand’s apparel licensing arm … more

Entertainment One (eOne) continues to fuel excitement for its brand new preschool animated TV series, Ricky Zoom, with news today that Super RTL in Germany, Clan TV in Spain and Youku in China are signed and revving up to roll out series one of the show from autumn 2019. Super RTL and Clan TV join … more

Meike de Vaere has joined the CPLG Benelux team as Retail Director for the region, reporting to Brenda Draaisma who was recently named General Manager of Benelux. Meike worked at CPLG Benelux from 2008 to 2010 as Retail and Marketing Director, before moving overseas where she held … more

YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, announced today that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit … more

TF1 Licences is entrusted with the management of the product rights of the Super Wings license. Already Super Wings' licensing agent for promotional rights for the past year, TF1 Licences is strengthening its collaboration with Alpha group, the owner, producer and manufacturer of toys, by now … more

National Geographic is planning its strongest showing yet at both the Bologna Book Fair and the Bologna Licensing Fair, taking place from 1-3 April. At stand B46 in hall 26 at the Bologna Book Fair, National Geographic will again underline its success in book and magazine publishing – particularly in … more

Mondo TV, one of the largest European producers and distributors of animated content, will be offering an entertaining, exciting and diverse portfolio of properties at stand P-1.N1 / P-1.M2 during MIPTV 2019, held from 8-11 April 2019 in Cannes. Visitors can hear about the popular Mondo TV shows of … more

Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has begun the year with a tasty treat for fans of the cheeky penguin: a special Pingu collaboration with … more

National Geographic was a headline sponsor at the recent Big Bang UK Young Scientists & Engineers Fair. It’s the first time National Geographic has supported this event – and in fact the first time it has carried out cross-channel brand marketing on this scale for a young audience. National Geographic … more

Leading character and content company Aurora World is looking forward to greeting many visitors to its stand in the Asian Cultural Hub City at MIPTV, thanks to the already strong broadcaster interest in pre-school animated property YooHoo to the Rescue. Headquartered in Seoul, Korea, Aurora … more

Independent licensing company Rocket Licensing, which represents the world-famous Godzilla brand in the UK and Ireland on behalf of Japanese licensor and brand owner Toho, has announced the signing of three new licenses. The agreements, in the apparel and home textiles categories, are announced … more

Rocket Licensing, the local licensing agent in the UK for Eric Carle’s The Very Hungry Caterpillar, has announced a major collaboration for summer 2019 between the classic children’s character and the Royal Horticultural Society (RHS) – the world’s leading gardening charity … more

Maurizio Distefano Licensing, has been appointed to manage licensing in Italy for the remarkable new 52 x 11’ animated series Zafari, on behalf of brand owner Ink Group. Produced by Zafari Holdings and distributed worldwide by NBCUniversal/Dreamworks, Zafari has already enjoyed a strong reception … more

After much hype and expectation, adidas Running announced the highly anticipated collaborative project with legendary HBO television series Game of Thrones. Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros … more

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range Joules Umbrella Collection from Fulton Umbrellas; National Geographic Travel Collection from JJ&C; Royal Air Force (RAF) Centenary Limited Edition Timepiece from Breitling; Sanderson x Radley 20th Anniversary Collection … more

With its title of Best Smurfs Agent 2018 awarded by IMPS, the owner of the property, TF1 Licences is proud to look back on some great operations built around the brand. TF1 Licences owes this title in particular to its partnership with McDonald's at the end of the year, on the occasion of the Smurfs' … more