With few days until Brexit, UK businesses are searching for clarity and certainty – but it is proving challenging, with the situation changing daily and No Deal still a genuine possibility. Whichever Brexit option is chosen, there will be administrative changes for toy companies to grapple with, and one can … more

As the UK marketplace heats up for Feisty Pets Toy Line by Jazwares (master global toy licensee) with full retail support at Smyth’s, Tesco, ASDA, Sainsbury’s combined with the launch of the Scholastic’s Feisty Pets book publishing program, Surge Licensing, Inc., the global master … more

Dutch designer Marlou Breuls debuted at Amsterdam Fashion Week on Friday 8th March, with her SpongeBob x Marlou Breuls couture collection, in a collaboration brokered by CPLG on behalf of Viacom Nickelodeon Consumer Products. Entitled “The Icon Collection”, the range celebrates the 20th … more

Licensed clothing specialist Poetic Brands has signed a new agreement that will see it develop apparel based around red-hot brands from the Universal Pictures stable of properties. Universal is one of the world’s biggest and best known film studios - and the oldest surviving studio in the US … more

Caroline Mickler Ltd, which builds the UK licensing programme for Moomin, has announced an agreement with the multi-award-winning group of luxury chocolate shops Rococo Chocolates for Moomin Easter eggs that will launch in March. The launch will coincide with the arrival of the brand-new animated … more

The series takes place in the crumbling medieval kingdom of Dreamland. It follows the adventures of a hard-drinking princess named Bean, her diminutive companion Elfo, and her personal demon Luci. Along the way, the oddball trio encounter ogres, sprites, harpies, imps, trolls, walruses, and lots of human … more

Element has partnered with National Geographic to create a capsule collection aiming to help people better understand the world & push the boundaries of their knowledge. In keeping with this commitment, a portion of the revenue generated will support the National Geographic Society’s work in the areas … more

Nickelodeon is commemorating 20 years of SpongeBob SquarePants with the “Best Year Ever” - a tribute to one of the most iconic TV series and characters ever created. SpongeBob launched July 17, 1999, and has reigned as the number-one kids’ animated series on TV for the last 17 years, generating … more

Ironman, a Wanda Sports Holdings Company, has appointed CPLG as its licensing agent for the Ironman Triathlon Series and the IRONSPORT brand in Europe. CPLG will work closely with the Ironman Group to develop a range of strategic licensing alliances with best-in-class licensees across a range of … more

Tokyo-based Sony Creative Products Inc., which manages licensing in the Japanese market for Tama and Friends, has announced the return of the hit show in movie form for the first time in 26 years. The new film, called Cats Tail’s Tales will be released 10 May 2019. To mark the occasion, … more

Today Sanrio announced the launch of its worldwide programme of events and partnerships to celebrate 45 years of its oldest character, Hello Kitty. Since she first appeared on a vinyl coin purse in Japan in 1974, Hello Kitty has become a pop culture and kawaii icon, a symbol of happiness, … more

For the first time, Hasbro France has entrusted TF1 Licences with the management of the promotional rights for My Little Pony, one of its most emblematic brands. While the 7th season of the programme is currently being broadcast on TF1, TF1 Licences' mission is to promote the licence … more

National Geographic has announced the launch of its National Geographic Kids Animal Sticker Collection in partnership with licensee Topps, a major manufacturer of collectable and confectionery products Launching across multiple markets throughout EMEA and LATAM, beginning with the UK, the … more

The Royal Horticultural Society (RHS) has announced its endorsement of the Agralan range of pest prevention products, which offers home gardeners, commercial growers and retailers protection from garden pests with minimal use of pesticides and environmentally aware use of … more

Bulldog Licensing, one of the UK’s leading licensing agencies, which represents Sesame Street in the UK on behalf of non-profit organization Sesame Workshop, has brought Sesame Street to the catwalk during London Fashion Week (15 –19 February), at which over 100 businesses leading in creativity … more

Mondo TV, one of the largest European producers and distributors of animated content, has announced the launch of an innovative new game app for its highly popular animated kids’ show, Robot Trains. Using augmented reality to create an immersive customer experience, the app will work alongside … more

Maurizio Distefano Licensing, which manages licensing for emoji – the iconic brand in Italy, has announced a license agreement for emoji with Tezenis, Calzedonia Group, a network of stores featuring underwear, homewear and pyjamas for men, women and children. The license is for a capsule collection … more

Apparel specialist Poetic Brands has launched adult apparel ranges into retail based on two of the UK’s most popular beers brands – Budweiser and Bud Light. Known as the ‘king of beers’ Budweiser is one of the world most popular beers, with a history dating back to 1876 and distinctive red and white … more

The National Geographic Society’s Big Cats Initiative – which supports scientists and conservationists working to save big cats in the wild – is making headline news. With Big Cat Month in full swing on the Nat Geo WILD channel and endangered species a strong theme in both National Geographic magazines … more

The Royal Horticultural Society (RHS) has announced a partnership with Floral Street, an innovative British company producing contemporary floral fragrances, to produce a brand-new fine fragrance for the RHS, powered by flowers. The new fragrance, called Electric Rhubarb, will be launched at the … more