Following the impressive growth of its licensing programme over its first three years, during which it worked with specialist brand agency TSBA, the British Museum, the UK’s most popular visitor attraction, plans to bring its licensing programme in-house. The Museum is a sought-after licensing partner … more

Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has brokered a major agreement that brings together the enormously popular children’s characters Masha and the Bear and Samsung, one of the world leaders in consumer electronics. This innovative … more

The Royal Horticultural Society (RHS) has announced that valued RHS licensing partner Moorcroft, a renowned producer of heritage art pottery and a leading name in the world of ceramic design, has produced a brand-new RHS collection. The RHS Beatrix Stanley Collection is a beautiful line of art … more

The world’s most famous lollipop, Chupa Chups and the manga Japanese animation Dr. Slump have teamed up to create an exclusive Christmas holiday experience for all Hong Kongese families with a super cute cobranding that includes a huge event in two well-known shopping malls and premium gifting … more

The acrobatic dance act “Baba Yega” has been contracted by Studio 100 Group as new family entertainment brand. “Baba Yega” is an international act and YouTube phenomenon, blending dance, theatre, humor and alien mystery, targeting at younger boys. They won the fourth season of the TV show … more

For the two weeks leading up to Christmas Mofy character sweets have been on sale at the store in Cubic Plaza in Shin-Yokohama whilst from mid-December to the end of January Mofy sweets will be a highlight at the Totti Candy Factory Harajuku store in Tokyo. Both stores will be selling a range of … more

CPLG in cooperation with Viacom Nickelodeon Consumer Products brokered a collaboration with Polish streetwear brand PLNY LALA for a limitededition clothing line inspired by Nickelodeon's hit animated series, SpongeBob SquarePants. The range launched last week as part of Nickelodeon’s … more

Apparel specialist Poetic Brands has signed a new deal with Wychwood brewery to develop a clothing range based around ist beer brands, which include the famed Hobgoblin. The brewery is known for the fabulous artwork that adorns ist bottles and pump clips, much of which is inspired by the … more

Following the recent announcement of a co-production between Entertainment One and Alibaba Pictures to produce a new Peppa Pig theatrical release for cinema audiences in China, eOne today unveils news of a retail partnership with Alibaba's B2C e-commerce platform Tmall, as the first … more

Tokyo-based Sony Creative Products Inc., which manages licensing in the Japanese market for Pingu on behalf of rights owner Mattel Inc, have been involved in a collaboration with Sunshine Aquarium, a popular city aquarium in Tokyo. During the six weeks leading up to Christmas, visitors to Sunshine … more

Yesterday, at the LIMA Awards France ceremony, TF1 Licences distinguished itself by winning two prizes, including the trophy for "Best Agent of the Year". Following the opening of the organisation's French office at the beginning of 2018, LIMA awarded for the first time in France, the excellence and … more

UK brand extension and strategy agency, Licensing Link Europe - which manages licensing for the Molang brand in the UK on behalf of worldwide licensor Millimages - has announced the renewal of Tomy’s master toy deal for the brand. The three-year extension covers EMEA and Australia … more

Bulldog Licensing has announced a major new deal for lifestyle property ROUTE 66, with Brand Alliance coming on board. The brand ROUTE 66 is based on the legendary highway that once linked Chicago to the American West. ROUTE 66 has since entered the global lexicon as a byword for adventure and a … more

CPLG has promoted John Taylor and Slawomir Ekiert to the positions of Managing Director UK and Managing Director Central Eastern Europe (CEE) & Nordics, respectively, reporting in to Maarten Weck, who was recently named Executive Vice President and Managing Director of CPLG … more

“One sees clearly only with the heart.” The most famous quote from the book “The Little Prince” has been travelling the world since 1943. More than 150 million books have been sold. Translations into more of 290 different languages make this modern fairy tale on the Little Prince the second-most translated … more

The Brand & Lifestyle Licensing Awards (B&LLAs) are now open for entries. The 2019 awards programme – now in its fourth year – will build on its strong reputation for rewarding excellence in brand licensed merchandise and IP management, as well as retail execution. The entry and nomination … more

Bulldog Licensing has signed an agreement to represent Treasure X – the latest collectible sensation from Moose Toys. Treasure X has sparked a playground craze and brought a new level of innovation to the collectible category through a hyper unboxing process. Kids rip into the box and then dig their way … more

Bulldog Licensing has added new partners for top gameshow brand Bullseye, after signing deals with Crackerjack and Sporting Profiles. Bullseye is one of Britain’s most popular ever gameshows. Presented by comedian Jim Bowen, it drew in massive audiences through an irresistible mixture of darts and … more

The Royal Horticultural Society (RHS) has announced that Heathcote & Ivory, which creates beauty products and related gifts, has been appointed as the new RHS licensee for the toiletries category. The leading British beauty and fine toiletries company will be responsible for the development, … more

Maurizio Distefano Licensing (MD Licensing), which manages licensing for the Angry Birds brand and its popular spin-off brand The Hatchlings in Italy and Switzerland, has announced that it has agreed a new Hatchlings license on behalf of brand owner Rovio … more