Family entertainment giant Rainbow announces that 44 Cats, its brand new preschool animation, will start screening across Russia next year thanks to a new deal with Carousel. 44 Cats is Rainbow’s brand new property, developed in collaboration with Antoniano Bologna and … more

The Royal Horticultural Society (RHS) has announced the award of a licence to Assured Products Limited, a leading UK branded chemical manufacturer, for the first-ever RHS range of outdoor cleaning and garden maintenance products. The range will include a weed killer, a moss killer, a path, patio and decking … more

The Elf on the Shelf: A Christmas Tradition box set has been a massive cultural and commercial success in the US, selling over 12 million units, winning toy and book awards, and inspiring animated hits, a website with interactive games and activities, massive social media engagement and successful promotions, … more

International distribution and production company Rooftop Content Group, through its new subsidiary Rooftop Film & TV, has inked several deals for the feature length sports documentary Take The Ball Pass The Ball. Leading U.S. Hispanic broadcaster Telemundo, an NBC Universal subsidiary of … more

Get ready to celebrate, Bladers! Beyblade Burst Turbo is racing to Disney XD with 51 all-new episodes debuting later this year. Further details will be released soon. The popular kids’ TV channel has licensed a third season of the hit animated Beyblade Burst series from New York City-based entertainment … more

Content powerhouse Rainbow announces a major new deal with France TV, which will see the channel screen brand new pre-school animation 44 Cats across France! 44 Cats is Rainbow’s brand new property, developed in collaboration with Antoniano Bologna and Rai Ragazzi … more

At this year’s BLE the Natural History Museum (stand N80) and The Roald Dahl Story Company (B15) are announcing plans for a collaboratively co-branded product range that will bring to life the many animals featured in Roald Dahl’s globally-loved stories. The range, which is exploring such categories as … more

The Brandstaetter Group and the INK Group, announce today they are moving forward with creating an extensive content portfolio for one the popular themes of PLAYMOBIL®. Based on the joint vision of high value and ubiquitous entertainment that meets the demand for multi-format content, … more

CPLG is further extending its international footprint by agreeing to acquire a 49% share in Pullman Licensing LLC, a leading Russian licensing agency owned by Igor Kuleshov, President and owner of Gulliver Holdings, one of Russia’s premier toy and clothing manufacturers and distributors … more

CPLG and Pullman are expected to collaborate on the overall management and operations, utilizing CPLG’s international industry knowledge and expertise and Pullman’s local strength in the market. Pullman will maintain the existing staff in their Moscow office and look to expand the existing portfolio of rights … more

The revival of Ben 10 continues as Cartoon Network Enterprises enters Brand Licensing Europe 2018 with news of exciting new brand developments across EMEA. According to latest NPD data*, Ben 10 currently ranks as a top 10 action figure in the UK, France, Italy and Spain which is testament to what … more

Zara, the leading international fashion retailer has teamed up once again with the confectionery group Perfetti van Melle, with its two fresh and iconic brands: Smint and Mentos. Mentos, one of the most popular candy brands in the world, has inspired an oversize logo hoodie with the popular mint roll on … more

It’s had 1.7 billion YouTube views and counting, and now everyone’s favourite K-Pop-inspired tune and YouTube phenomenon – Baby Shark - is coming to Brand Licensing Europe. Brainchild of Smart Study, a Korean education start-up, and produced by Pinkfong, Baby Shark will feature in a … more

BabyRiki, is an entertaining series for toddlers and preschoolers with a musical storyline encouraging young children to discover and learn through play. Originally created in Russia, the series has since grown in popularity globally, launching from 2017 in more than 10 languages around the world, including … more

Acamar Films is delighted to announce that Golden Bear is the new master toy licensee for its hit pre-school property Bing. A stalwart of the British toy industry and a leading force in the pre-school toy sector, Golden Bear has been awarded the master toy rights for the UK, Ireland, EMEA … more

Line Friends, one of the world’s fastest growing global character brands, has appointed CPLG as licensing agent across EMEA for its global character brand, Brown & Friends. Brown & Friends, including Brown, Cony and Sally, were originally created for use as stickers for leading mobile messenger application … more

Appointed by global children’s publishing and education company Scholastic to manage UK licensing for the world’s bestselling children’s history-book series Horrible Histories, independent licensing agent Rocket Licensing has announced a raft of new licensing agreements and renewals for the leading … more

International TV production and brand licensing company Silvergate Media today unveils details of its new animated adventure TV series, Hilda, and its plans for the consumer products programme following the global premiere on Netflix on September 21st 2018. The broadcast launch co-incides with … more

Kredo Beauty, in partnership with HEAD, will be launching the HEAD Fragrances in India. This alliance marks the license agreement between Kredo Beauty and HEAD, granting the right to Kredo Beauty to design, manufacture and market HEAD Fragrances. “We are delighted to collaborate with … more

Japanese licensor Toho appoints independent licensing company Rocket Licensing to represent the world-famous Godzilla brand in the UK and Ireland. With two new films due – Godzilla: King of the Monsters scheduled for 2019 and Godzilla vs Kong (tentative title) in 2020 – one of the world’s most … more