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3/7/2017 - BRANDORA Redaktion
Smash 3D animated family show Masha and the Bear continues to pull in viewers around the world, through both cinemas and TV broadcast. Several cinematic distribution companies have snapped up Season 3 of the hit show prior to TV broadcast release and audiences across Europe have responded … more
3/7/2017 - BRANDORA Redaktion
Two of the world’s leading entertainment and brand licensing agencies, CPLG and Tycoon have joined forces to create a global strategic alliance designed to leverage their respective strengths in their regional markets and maximize key brand opportunities across both agencies … more
3/7/2017 - BRANDORA Redaktion
The value of the Italian nation brand is growing around the world. In 2016 estimated revenues exceeded 1.5 billion dollars, positioning the country in ninth place in the 100 top performing countries in the world, according to a new report “Brand Finance Nation Brands”, which each year draws up a top … more
3/7/2017 - Smiley
The Smiley Company continues to announce exciting new partnerships to mark the 20th anniversary since CEO Nicolas Loufrani, created the world’s first digital smileys, it is delighted to announce a new collaboration with leading German retail chain REWE, who have over 3,000 stores in Germany … more
3/2/2017 - BRANDORA Editorial Staff
Entertainment One (eOne) is proud to announce a new partnership with Youth Sport Trust (YST) that will see its popular animated TV property, PJ Masks, become a brand ambassador for YST’s work with young children in the UK. eOne will collaborate with YST on a PJ Masks branded initiative that will… more
3/1/2017 - BRANDORA Redaktion
Santoro is delighted to congratulate UK licensee Craft Consortium Ltd. on winning the ‘Most Innovative Product Range 2017’ in the Craft Business Awards for their debut collection of Kori Kumi papercraft. Awards were handed out at the prestigious annual creative trade show Craft, Hobby & Stitch… more
3/1/2017 - BRANDORA Redaktion
Santoro is delighted to announce the appointment of Pullman licensing LLC as its licensing representative for Russia and CIS countries. “Pullman is one of the strongest licensing agents in Russia,” notes Jo Campbell, General Manager of Santoro. “For us it is important to work with agents who appreciate… more
3/1/2017 - Hasbro
Cartamundi, the world’s leading game manufacturer and the market leader in playing cards and card games, and global play and entertainment company Hasbro, Inc., have agreed to start manufacturing certain PLAY-DOH products in the East Longmeadow, Mass. Cartamundi factory for distribution in North… more
2/28/2017 - BRANDORA Editorial Staff
In 2016 Masha and the Bear were the guests of honour. In 2017 they will have a major role. Maurizio Distefano Licensing, which manages licensing for the brand in Italy and Switzerland, has announced that Italy’s enormously popular Leolandia theme park will expand its successful Masha and the Bear area… more
2/28/2017 - BRANDORA Editorial Staff
REBO, UK manufacturer of a range of high quality tennis practice walls and leading global sports brand HEAD Sport GmbH today announced a multi-year global licensing partnership. The agreement allows REBO to develop and market a range of HEAD branded REBO walls across the globe as it continues… more
2/28/2017 - Studio100 Media GmbH
The Executive Board of the German brand management and media company m4e AG announces that the closing of the contract regarding the acquisition of the majority interest in the m4e AG by the Belgian Studio 100 Group, headquartered in Schelle, Belgium, has been signed on Friday, 24 February… more
2/28/2017 - BRANDORA Redaktion
Pathé Live Kids - a new initiative that shows exclusive kids content on the big screen – has posted impressive box office figures in the French market, with a total of 90,000 cinema admissions recorded for screenings of exclusive Masha and the Bear content. The show, which screened on weekends and in school… more
2/28/2017 - Studio100 Media GmbH
The German distribution and production company Studio 100 Media is joining forces with China’s leading animation provider WeKids Asia, bringing four of the Company’s most renowned brands “Maya the Bee”, “Vic the Viking”, “Nils Holgersson” and “Blinky Bill” to the Chinese market. WeKids has acquired… more
2/24/2017 - CPLG Germany
The German designer label “JDSC” (Jolina Dallas Sports Couture) has released a premium apparel collection featuring Pink Panther, in a collaboration brokered by CPLG. Available in selected retailers and online across Germany and Austria, the range targets both men and women features t-shirts, sweatshirts… more
2/21/2017 - BRANDORA Editorial Staff
Raconteur published a special report in The Times of London. The report, called Future of E-Commerce, highlights the trends and developments that will shape eCommerce in the coming years. The special report addresses the challenges brands face when selling online and offers expert advice on how to tackle… more
2/19/2017 - BRANDORA Redaktion
The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand… more
2/17/2017 - Licensing International
The LIMA UK will host its annual UK Licensing Essentials Course on 4th May at the prestigious venue of the historic Long Room at Lord’s Cricket Ground, Marylebone, in London. Among the timely topics to be covered during this full day of education and networking is … more
2/14/2017 - BRANDORA Redaktion
Bulldog Licensing has picked up a trio of new licensees for hit superhero animation Miraculous, with Maad Toys, Gemma International and Rubies all joining the fold. Miraculous is attracting legions of fans through an action-packed story that centres on Marinette and Adrien - two normal kids secretly… more
2/14/2017 - BRANDORA Redaktion
International film sales company Studio 100 Film has signed an agreement with Cinema Republic for the rights to the second and third “Maya the Bee” CGI feature films and also to “Princess Emmy – The Movie”. Cinema Republic has acquired the theatrical, TV and home video rights to all three movies for… more
2/14/2017 - BRANDORA Redaktion
The classic licensing brand “Miffy” is undergoing a repositioning process in the German-speaking market. The German brand management and media company m4e AG focuses its marketing activities to adjust “Miffy” as a lifestyle brand, targeting young women, mothers, babies and kids. The brand’s international… more