Originally designed in 1981 to be used on greeting cards; Care Bears became famous as toys, and later appeared on TV and in films. The brand is experiencing a huge resurgence in popularity after Netflix commissioned ‘Care Bears and Cousins’, which premiered in 140 countries in November 2015. … more

The Boomf Mother’s Day Pusheen selection, available now, includes not only Boomf’s famous illustrated marshmallows in vanilla and strawberry flavours, but also mallowpops (marshmallows on sticks), all containing witty images of the much-loved cat as well as personalised images supplied by the customer … more

Tom and Jerry, Looney Tunes and Scooby-Doo are among the properties that will front retail campaigns across the EMEA region. The promotional support will cover instant rewards programmes, redemption rewards schemes, digital consumer games and ‘spend and get’ offers at supermarkets, hypermarkets, … more

In a deal brokered by CPLG, global sports brand Puma has partnered with Sesame Workshop, the organization behind Sesame Street, to introduce a kid’s collection of footwear and apparel inspired by the well-loved characters of the iconic children’s show. … more

Viacom International Media Networks (VIMN) today announced the launch of one of its global anchor brands Paramount Channel in Asia. Building on the network’s international success in Spain, France, Russia, Romania, Hungary, Latin America and Italy (to be launched in February 2016), VIMN has … more

Lisa Marks Associates, Inc. (LMA) has been appointed the North American licensing agency for Chupa Chups®, extending the Perfetti van Melle Group’s relationship with LMA beyond the current Mentos® representation. Chupa Chups® is the world’s most popular lollipop brand and the … more

In the Top Trumps Marvel Universe you challenge each other in categories like Strength, Skill, Size, Wisecracks, Mystique, and Top Trumps Rating. In addition to colourful artwork from the comics, each card sports a short description of the character and – of course – the statistics you need in your fight! … more

Just in time for the second half of the Bundesliga season collectors begin their usual hunt for official Bundesliga stickers. As of now, the only official Bundesliga sticker collection is available at newspaper kiosks, toy stores, and stationery shops across Germany. Thus collectors in Germany start hunting… more

FremantleMedia Kids & Family (FMK) today announced that Universal Pictures Home Entertainment (UPHE) Content Group has been appointed as the home entertainment partner for FMK’s diverse programming portfolio across a number of key territories and will manage all DVD and DTO releases. … more

As two legendary DC Comics Super Heroes come face-to-face on the big screen for the first time, Warner Bros. Consumer Products (WBCP) has teamed up with a powerhouse slate of global licensees for a broad, multi-category licensing and merchandising programme to support the highly anticipated action… more

Dolls based on Winx Club have been a toy sensation, with more than 100 doll collections developed and over 60m dolls sold since they first hit the market. There are twenty new collections launched each year, distributed in sixty countries throughout the world, with outfits and accessories always inspired … more

Today Animaccord Animation Studio, the founders of the second most popular kids’ content on YouTube - Masha and the Bear, announced that Netflix has just released Masha’s Tales spin-off in multiple territories, including USA, Canada and UK. Masha and the Bear Season 1 is currently placed amongst … more

Jakks Pacific, Inc. attracts attention even before one enters the Nuremberg Toy Fair with an army of 100 four-foot Jakks Pacific Big-Fig Star Wars stormtroopers welcoming visitors to the Nuremberg Toy Fair. … more

At this year’s toy fair in Nuremberg you could not help but notice them: The “Trolls”, main characters of the high-class animated adventure comedy by DreamWorks Animation, were the absolute stars of the event. In three exclusive previews countless visitors were able to get a picture of the look … more

The German brand management and media company m4e AG and Spanish‐Italian Planeta Junior S.L. (a joint venture between DeAgostini, Italy and Grupo Planeta, Spain), two leading European family entertainment companies, will form a longterm co‐production, distribution as well as … more

KidsOut helps to transform the lives of disadvantaged children and young people in the UK by providing fun opportunities and positive experiences to enhance their wellbeing and outlook for a happier future. As a charity partner, KidsOut will receive marketing exposure and will exhibit for the first time. … more

Organised by Hong Kong Trade Development Council (HKTDC), the HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong International Licensing Show, and Hong Kong International Stationery Fair, which is jointly organised with Messe Frankfurt (HK) Ltd., … more

The world’s leading licensors have gathered at the Hong Kong Convention and Exhibition Centre (HKCEC) for the 14th Hong Kong International Licensing Show and fifth Asian Licensing Conference which opened today. Organised by the Hong Kong Trade Development Council (HKTDC), the twin events … more

Cartamundi, one of the world’s market leaders in playing cards and card games, has announced the launch of the Shuffle Twister card game, licensed by Hasbro. Available in January 2016, it’s a brand-new version of the classic Hasbro game in card format. It’s also part of the groundbreaking … more

The German brand management and media company m4e AG has named brand4rent as the agent for ist new preschool property “Wissper” in Russia and the CIS-territories. The Moscow-based company will represent media rights in addition to licensing & merchandising for “Wissper”. … more