Bandai S.A. has announced that the Japanese action toys specialist will adapt a new strategy and change ist distribution and marketing structure in the German-speaking markets. Therefore, Bandai GmbH, Frankfurt am Main will discontinue the distribution of the Bandai products for Bandai S.A. … more

Licensing industry charity, The Light Fund, has announced its list of charitable beneficiaries for 2014. After raising over £90,000 throughout the course of the year, the organisation has selected sixteen charities whose worthwhile projects will benefit from a substantial donation from The Light Fund … more

The global entertainment gaming brand Pokémon is ramping up for continued success following the much-anticipated launch of the new video games Pokémon Omega Ruby and Pokémon Alpha Sapphire at retail. Their release will be followed by a comprehensive consumer product rollout across 2015 … more

POU is the cute alien pet that, in the two years since its developer Paul Salame launched it, has become a download phenomenon, inspiring a global licensing campaign. Players are invited to feed it, clean it, play various levels of games with it and watch it grow, all the while customising its look with a variety of … more

A head cheerleader's life takes an unexpected twist when her rifle-like throwing arm takes her from the sidelines to becoming her middle school's starting quarterback in Nickelodeon's newest live-action comedy series, Bella and the Bulldogs, premiering Saturday, Jan. 17, at 8 p.m. (ET/PT) … more

BET is celebrating Black History Month in a major way with the highly anticipated return of the #1 new original drama series on all cable among adults 18-49 and women 18-49, "Being Mary Jane," the epic premiere of the miniseries "The Book of Negroes" and the superstar "The BET Honors" 2015 … more

Following the tremendous success of the Emmy Award-winning Nick App, which launched in 2013 and has already had 11 million downloads globally, Nickelodeon today announced the launch of the Nick Jr. App, a new branded platform that allows kids to interact with and learn from their favorite … more

Russian animation Masha and the Bear, which is represented in the broadcasting and licensing sectors by Ink Global, will launch an ambitious and thrilling Ice Show based on the brand in 2015 … more

Sales for Minecraft Blockopedia have got off to a promising start with Nielsen reporting over 16 thousand volume sales in the first three days and nearly 38 thousand copies sold in ten days since publication … more

Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy. The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and … more

In November, the Disney Channel achieved all-time high market share of 9.4 per cent amongst children aged 3 – 13 in the daytime segment since its launch on Free-TV on 17 January, beating Nickelodeon (8.2 per cent) in this target group for the first time. The Disney Channel also succeeded in scoring on … more

A groundswell of affection for the Ben and Holly brand has been building in Australia. The programme made its on-air debut in 2009 and now broadcasts twice-daily on ABC4Kids. Ben and Holly consistently tops the channel’s broadcast ratings chart and also leads downloads on the catch up service … more

Globally renowned businesswoman and media icon, Paris Hilton, announced today that she has entered a partnership with billion dollar retail corporation, Apparel Club, for a collection of watches that will be distributed through multi-brand concept stores in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and … more

The spectacular growth in China’s retail sales has been accompanied by a surge in the sales of licensed merchandise. Among all the emerging licensing markets in Asia, the Chinese mainland was the only one to expand at a double-digit compound average growth rate (CAGR) during the period 2008-2013 … more

Traditionally, Hong Kong toy manufacturers have been primarily engaged in OEM business. Over recent years, though, competition has become increasingly fierce, with Renminbi appreciation and rising costs, together with many European and American companies looking to source directly from the … more

Cartoon Network has collaborated with British footwear brand Dr. Martens on a limited edition boots range for adults and children inspired by the Primetime Emmy® and BAFTA Award-winning animated comedy series Adventure Time. The special collection features iconic characters Finn and Jake for … more

Henry Becket, the creator of ‘Olly the Little White Van’, has this week announced a series of new deals around the world, putting more miles on the clock for this favourite pre-school property. Tokyo-based Fine Films is to distribute the first two seasons on DVD in Japanese from early 2015 whilst … more

Soul Train Awards 2014 celebrated and honored soul music's brightest new stars as well as R&B's greatest legends during the star-studded show, which aired on CENTRIC and BET on November 30, 2014. Chris Brown was the big winner of the night, walking away with three awards, while Pharrell Williams … more

After months of rigorous product testing, the prestigious 2014 Creative Play Awards results have been announced and will be published in the Winter issue of Creative Steps magazine, also on the www.creativesteps.co.uk website and across all social media platforms. The Creative Play Awards are the only … more

BET Networks' new docu-series, "Nellyville," starring hip-hop artist Nelly delivered 1 million total viewers (P2+ impressions)* during its initial airing on Tuesday, November 25, 10:30 p.m. - 11:30 p.m. EST. The hour-long docu-series following the life of the artist became the #1 non-scripted series … more