JELC, the global licensing agent for Silentnight, the name behind some of the UK’s best-known bed and mattress products for 60 years, has announced the first major deal in the new Silentnight branding campaign. It’s a campaign that brings the strength and positive associations of the Silentnight name to a ... more

Men’s Health UK Magazine, as part of its licensing program, is launching Men’s Health Fuel Beef Jerky, the ultimate high-protein healthy snack, conducive to a muscle-building, fat burning, active lifestyle. Made with marinated and smoked 100% British and Irish silverside beef, the Men’s Health jerky has ... more

Lisle International Licensing is delighted to announce a new deal with Egmont UK to create an action-packed and adventure-filled publishing programme for Temple Run in 2014 and beyond. Egmont’s exciting range of titles will cover fiction, ebooks, activity books and a magazine, that will see the brand come ... more

LIMA, the International Licensing Industry Merchandisers’ Association is pleased to reveal a new look and feel for its relaunched website. Offering responsive technology, the site upgrade provides users with easy access on all desktops, tablets and mobile devices. As a go to destination for ... more

Brand Licensing Europe 2014, the Advanstar organised exhibition, has announced the addition of four new retailers to its ground-breaking Retail Mentoring Programme as it celebrates its fifth anniversary. Debenhams, Matalan, Card Factory and Blue Inc all join existing participants Boots PLC ... more

This year’s spring fashions are personified by elves and unicorns: Germany’s largest shoe retailer is promoting the “Mia and me®” shoe collection in a large-scale promotion campaign. From the beginning of April the “Mia and me®” shoes, manufactured by Leomil N.V., will appear in all of the circa ... more

Moschino creative head Jeremy Scott used SpongeBob as the inspiration for a range of ready-to-wear apparel, shoes and accessories for fall/winter. 

 The range includes women’s apparel and accessories, women’s and men’s shoes and a number of unisex pieces. SpongeBob also made another Italian ... more

Warner Bros. Consumer Products EMEA today announced a new licensing agreement with PUMA® that will see the sports company launch co-branded apparel, accessories and footwear collections for Tom and Jerry and for DC Comics’ Superman franchise, including Superman, Supergirl and ... more

P&L Global Network announces it has been appointed by Perfetti Van Melle Group as the exclusive licensing agency of the evergreen property Chupa Chups® for Mexico. P&L Global Network will be responsible for the implementation & launching of the Licensing Program. Chupa Chups® ... more

The Dutch brand licensing agency License Connection is the new representative for the top girls brand “Mia and me®” in the Benelux territories. “Mia and me®” continues its international expansion with broad licensing programs being launched in several territories, following the ... more

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week. The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media. The collection ... more

Brand Licensing Europe, the Advanstar organised licensing exhibition, returns to London’s Olympia this year from 7th– 9th October 2014. Last year’s event was the biggest and best attended yet, attracting 5% more visitors than in 2012, and marking the launch of the three new zones on the show floor ... more

Studio 100 International, part of the leading global family entertainment company Studio 100 Group, today announces the appointment of ABC Licensing as the licensing agent for global brand Maya the Bee in Australia and New Zealand. The deal will see the newly appointed agent focus on ... more

An energetic crowd of nearly 26,500 toy professionals from 94 countries flocked to New York City last week to participate in the largest toy marketplace ever held in the Western Hemisphere. Owned and operated by the Toy Industry Association (TIA), the 111th American International Toy Fair (Toy ... more

It has been revealed that Bulldog Licensing is now representing CBBC ratings sensation Wolfblood in the UK licensing sector. Wolfblood is the award-winning fantasy/drama series that centres on two seemingly normal teenagers, Rhydian and Maddy, who live a secret life as Wolfbloods - humans that can ... more

Nicolas Atlan, newly named Co-CEO of the recently launched Splash Entertainment™, announced today that the company has just concluded a home entertainment deal with Lionsgate (NYSE: LGF) for its CGI animated series Sabrina, Secrets Of A Teenage Witch™, based on the ... more

Since its launch on February 9th on TF1’s children’s block TFOU, Calimero seems to have conquered the hearts of children 4 to 10, achieving an average audience share over three Sundays of 35.8% – Source: Médiamétrie/ Mediamat : children aged 4 to 10 years, February 9, 16 and 23. These ... more

LIMA UK is pleased to announce details of its eleventh annual UK Licensing Essentials Course and Spring Fling Networking Party on Thursday 22nd May 2014. The popular event attracts participants from the UK and international licensing industry, and this year it will take place at No. 11 Cavendish ... more

WikiLeaks today announced that it has appointed WikiLicense, a new commercial entity led by Olafur Sigurvinsson and a team of industry specialists, as exclusive brand representative to act as master agent for the WikiLeaks™ brand, as well as the Julian Assange™ trademark ... more

Atlantyca Entertainment’s Licensing Division has signed a deal with one of Italy’s leading discount supermarket retailers, Penny Market, that will see the popular “Geronimo Stilton” classic characters in a seven-week special customer loyalty promotional campaign. Commencing on February 24th, ... more