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9/17/2013 - BRANDORA Editorial Staff
Friderico Gatti joins Megalicense, the leading licensing agency in Russia. Formerly Director of Rio Licensing and Rainbow, Friderico will be CEO of Megalicense International, the company part of Megaliner Group. Friderico Gatti covered for 6 years the position of Commercial Director in ... more
9/17/2013 - Buchmesse Frankfurt
This year, for the second time, the Friday of the Frankfurt Book Fair (9-13 October 2013) will be devoted to the theme of licensing. On 11 October, between 11.00 am and 3.00 pm, the programme includes a presentation followed by a panel discussion, a soup-reception and a tour of the fair which ... more
9/17/2013 - BRANDORA Editorial Staff
Leading confectionery company Cloetta, formerly known as Leaf UK, today announced Kimm & Miller and Hachette Partworks as its first two licensing partners for much loved British confectionery brand Chewits. The new agreements mark the kick-off of a strategic licensing programme, developed ... more
9/13/2013 - BRANDORA Editorial Staff
Where do cute Fillys and goofy Zombies gather together? In booth B025 at BLE, of course! Filly and Zombie Zity, two extremely strong brands, will be featured at BLE by toy and entertainment company, Dracco. Not a horse… it’s a Filly. Filly is a proven international lifestyle brand with 40+ licensees and ... more
9/13/2013 - BRANDORA Editorial Staff
LIMA UK Managing Director Kelvyn Gardner won the Honorary Achievement Award at last night’s UK Licensing Awards ceremony, held at The Grosvenor House Hotel, London. The award celebrates Gardner’s dedication and service to the licensing industry over three decades. Now in their eighth year, The ... more
9/11/2013 - BRANDORA Editorial Staff
Elias, the adorable little rescue boat that first gained popularity as a children’s picture book in Norway, is now on its way to becoming a global children’s entertainment brand as HIP (Henson Independent Properties), The Jim Henson Company’s third party media distribution and licensing banner, has recently ... more
9/11/2013 - BRANDORA Editorial Staff
iStyleoriginals™ is a brand created in Canada and licensed by art ask agency across Europe and beyond. With a wide target range, both in gender and in age groups, the direct slogans and clean concept is attractive to the international market. All licensees can benefit from consumers' endless love ... more
9/10/2013 - BRANDORA Editorial Staff
Mexico's most famous female artist and style icon, Frida Kahlo, was a true original, a near mythical figure known as much for her iconic paintings as for her colorful lifestyle and clothing. Sensual, strong-willed and self assured. Frida Kahlo shunned the status quo and inspired those around her to view life ... more
9/10/2013 - BRANDORA Editorial Staff
Hurry! Friday 13th September is the deadline for entries into BLE’s License This! challenge, 2013. BLE’s acclaimed License This! challenge is now in its fourth year. It offers brand new creative concepts the chance to break into the global licensing industry. It is open to any new property with roots in ... more
9/10/2013 - BRANDORA Editorial Staff
CreaCon Group, the Norwegian children’s production company behind popular preschool series City of Friends, has expanded its management team with the appointment of seasoned media executive Harold Sletten to the role of Chief Executive Officer. Sletten will be responsible for leading the development ... more
9/4/2013 - BRANDORA Editorial Staff
Brand Licensing Europe, the Advanstar organised exhibition, has announced that Rovio will give the Keynote Address at BLE 2013 on Tuesday 15th October at 13:00. The speakers will be Rovio’s Jami Laes, EVP Gaming, and Naz Cuevas, SVP Licensing and the Keynote is titled Angry Birds– How Rovio ... more
9/4/2013 - BRANDORA Editorial Staff
Kidscreen is pleased to announce that Thailand will participate in the 2013 Asian Animation Summit for the first time, presenting as many as three new animated projects from Thai producers in the three-day event’s showcase. In related news, the Software Industry Promotion Agency (SIPA), a Thai ... more
9/3/2013 - BRANDORA Editorial Staff
At this year’s Brand Licensing Show, Chupa Chups® is excited to be a part of the new brand’s section, where the popular lollipop will surprise us all again with an experience of the senses that will be hard to forget. In a setting which reflects the brand’s core essence and DNA, Chupa Chups will present its ... more
9/3/2013 - BRANDORA Editorial Staff
In a major initiative supported by the NSW Government, 250,000 primary school children across the state will participate in a month long program that is specifically designed to educate them, and the community, about one of the biggest problems in the western world. Obesity and diet related diseases ... more
9/3/2013 - BRANDORA Editorial Staff
The global online hit for tweens, MovieStarPlanet has partnered with Scandecor to launch a back-to-school range just in time for the start of the new school year. This exciting new partnership was established through the leading brand licensing agency Beanstalk, who have been working with ... more
9/3/2013 - BRANDORA Editorial Staff
EVEL KNIEVEL has become one of the first mobile HTML5 slot games to launch on SKY VEGAS. SKY Launched the EVEL KNIEVEL game with a marketing push on the SKY VEGAS home page in summer this year. A number of other operators including Ladbrokes and Bet Fair are due to launch the game in ... more
9/3/2013 - BRANDORA Editorial Staff
Authentic American-style baking brand, The Hummingbird Bakery, today announced its plans to extend into new product categories through licensing, working with leading global brand licensing agency, Beanstalk. Building on the company’s reputation as frontrunners of the UK cupcake and American-style ... more
9/3/2013 - BRANDORA Editorial Staff
Husqvarna Group, the owners of gardening brand Flymo, has appointed brand licensing consultancy, Golden Goose as their exclusive UK agency to develop a successful brand licensing programme for Flymo. Since inventing the hover mower more than 50 years ago, Flymo has become a market leader in ... more
9/3/2013 - BRANDORA Editorial Staff
Animaccord Animation Studios, producers and owners of the family show №1 in Russia celebrating one more win on YouTube. The episode called “Маша + Каша” which has been uploaded in February 2012 racked up 100,735,000 views today (12. August 2013). Furthermore, Masha and the Bear became ... more
8/27/2013 - BRANDORA Editorial Staff
Grani&Partners has now been active over 30 years in the design, development and manufacture of licensed collectible products (stickers, trading cards, 3D figures, accessories, soft toys...), which are either distributed through newsagents (the company ranks top in the market for this distribution channel with its Preziosi Collection brand) or used … more