Be viacom’s “BRand Engagement Project”: Viacom has long been able to quantify viewers and users through ratings, impressions and audience segmentations. But in the award-winning “Brand Engagement Project,” the international brand solutions sales business, Be Viacom, takes a unique ... more

Brand Licensing Europe is delighted to announce the 2012 Licensing Academy programme. 9 free-to-attend seminars, workshops and panel discussions have been designed to allow you to learn from industry experts about the latest licensing trends and opportunities ... more

Netherlands based company; Glow Europe today unveils plans that will see its pocket money toy Bumpeez begin to roll out to European territories led by the imminent launch in France and Benelux. After winning the hearts of children in the UK, Bumpeez are now set to take France and Benelux by storm as Glow ... more

Simon’s Cat has reached one of YouTube’s greatest milestones – 1 million total subscribers. This places Simon’s Cat in a very exclusive club along with the likes of One Direction and Adele, being one of only 8 UK YouTube channels with over a million subscribers. The feat is made all the more eye-catching by ... more

The Toon Studio of Beverly Hills has completed a licensing deal with Corsair Toiletries to bring Swow White, Cinderella, Sleeping Beauty to perfume, shampoo, bath gels, cosmetics, powders, lip gloss and other beauty related products. Billy Philips, President of Toon Studio says: "Corsair excels in ... more

The Frankfurt Book Fair (10-14 October) will follow the London fair in highlighting the importance of licensing for the publishing business. LIMA UK Managing Director, Kelvyn Gardner, will moderate its academy session on licensing and publishing on 12 October. The packed three-hour session will ... more

Huge success for the new TV series „Mia and me®“ (26 x 23’) at its German TV launch on KiKA. Premiering on Monday, 6th August 2012 at 7:00 pm and since then broadcasted daily, the fantasy-adventure series reaches up to 33% in market shares and thus approx. 300,000 children within the target group ... more

Around a quarter of exhibitors at this year’s Brand Licensing Europe will be attending for the first time when the show takes place from 16 – 18th October at London’s Olympia. New exhibitors for this year include: DreamWorks Animation, Warner Bros. Consumer Products, DeLiSo Sophie La Girafe ... more

In the food retail test of their February edition 2012, the Wein und Markt magazine named the fresh, fruity Käfer Sprizzzer with a twist of bitter orange best in test in the category Mixed Drinks. The Peter Mertes GmbH & Co. KG Company from Bernkastel-Kues near the river Mosel is a long-time licensee of ... more

The UK Managing Director of LIMA, the licensing trade association (www.licensing.org), is to give a talk about licensing to members of the Greeting Card Association on Friday 14 September at the Business Design Centre in Islington, London. Kelvyn Gardner will appear alongside Lucy ... more

ITV Studios Global Entertainment (ITVS GE) has today announced that Dan Gopal has been appointed SVP/Director of Global Digital Media and Home Entertainment. Dan joins the company from Miramax, where he was Head of Sales and Operations … more

Hype in the UK: Angry Birds. The characters from the smartphone game Angry Birds have become one of the top licenses among British children - 52 % would consider it absolutely brilliant to get products with the birds on them. With other European children, however, this license ranks only one among many … more

Brand Licensing Europe, the Advanstar organised licensing exhibition, has announced the judging panel for this year’s License This! Challenge. Richard Hollis, Licensing Sales Director Consumer Products, BBC Worldwide will chair this year’s panel, and is joined by Helen Howells, Joint Managing Director ... more

Leading animal welfare charity the RSPCA (within JELC stand E010) is celebrating its second year as an exhibitor at BLE — and it has a lot to celebrate! The year since BLE 2011 has seen the biggest licensing programme in RSPCA history … more

Hit children’s brand Hari’s World will once again be making an appearance at the Brand Licensing Europe show, when it returns to London Olympia in October. Hari’s World is attracting considerable attention as an innovative property … more

At BLE 2012 JELC will highlight a powerful line-up of exciting properties. It will demonstrate its capacity for managing and successfully licensing diverse and exciting properties. And it will reveal its plans for one of the world’s biggest growth markets for … more

Egmont Publishing Group, the UK’s No. 1 character publisher of books and magazines for babies – teen, has signed a deal with Sanrio to publish the Hello Kitty Magazine. The new magazine, featuring the iconic Japanese character will launch on 8th August … more

The LIMA UK Global Networking Party will be held on the second day of Brand Licensing Europe on Wednesday 17th October 2012. Organisers are encouraging those interested in attending to save the date in their diaries … more

Grani&Partners has received official recognition from licensor IMPS in the form of the title Premium Worldwide Preferred Supplier attributed to it for its Smurfs license. Now, it offers various … more

The finalists in the Best Licensed Property categories in The Licensing Awards 2012 have now been revealed. The finalists in these categories were arrived at as a result … more