The presentation of the LIMA Germany Awards was held as part of the annual LIMA Gala on November 9th at the Hotel Bayerischer Hof in Munich, Germany. Again, the association’s members had cast their votes and decided on outstanding achievements in the licensing and merchandising industry in … more

Hom – the leading high end men’s innerwear brand for modern men who want to combine elegance with style– launched their sister brand ‘e.Go’ in 2009 after seeing a gap in the market for innerwear dedicated to a new generation of young, fun, optimistic consumers. For its spring/summer 2012 collection e.Go … more

Brand Licensing Europe 2011, the Advanstar organised licensing exhibition, took place from the 18th -20th October in London and proved to be a resounding success. A total of 5610* retailers, licensees and sales promotion professionals filled the halls of London Olympia during the 3 day event and ... more

FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, today announced a global rights deal with Bellator Fighting Championships for FME to exclusively represent the rapidly growing brand’s international TV distribution rights, as well as handle the licensing, digital and ... more

Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement allows Mattel to continue as master toy licensee for the complete universe of DC Comics … more

Santex Moden GmbH (Würselen, Germany) and Sahinler France S.A. (Lille, France) create a major fashion collection to support the theatrical release of Spiderman 4 (summer 2012). The subsidiaries of the Sahinler Group secured the pan-European rights (plus Russia, Ukraine, and more) to produce and … more

The company 4TRONYX GmbH from Mainz/Germany is already NICI licensing partner since 2008 and has become a leading provider in the consumer segment of styling skins for mobile phones, laptops, PCs, game consoles etc. with its product line YOUNiiK. This fall the NICI YOUNiiK shop was relaunched… more

Multimedia is a promising market that hasn’t attracted many licensing properties as of yet. There still are plenty of opportunities to establish licensing in these new game markets. With digital technology evolving daily, it’s quite a challenge to try to list the games that exist in the new multimedia. However, one thing ... more

Feel free to roar – After years of absence, the LION KING finally returned to big and small screens on 10 November. Just in time for the eagerly awaited theatrical release countless new branded products find their way onto retail shelves. In addition to branded bed linen and cute soft toys, lion ... more

The world's number-one TV-based licensing and merchandising business Nickelodeon Consumer Products (NCP) is set for 2012 and beyond as it returns to Brand Licensing Europe with its diverse “Something for Everyone” portfolio of characters and properties from powerhouse brands Nickelodeon, Nick Jr, ... more

Sketch-In-Motion was founded in 2007 as a company committed to bringing quality Arab cartoon animation to the global market. In the years since, Sketch-In-Motion has achieved recognition and won awards for its contributions in the field. Sketch-In-Motion produces industry-leading 2D and 3D animation ... more

Hasbro announced that it has signed a licensing agreement with Universal Cycles Ltd. to bring to market skates, bikes, helmets and other accessories based on the globally popular NERF brand. These new outdoor recreational goods will expand the current line, which includes NERF-licensed ... more

Mattel, Inc. (NASDAQ:MAT) announced that it has entered into an agreement to acquire HIT Entertainment for $680 million in cash from a consortium led by Apax Partners funds. HIT Entertainment owns a global portfolio of popular preschool brands, including Thomas & Friends®, Barney®, Bob the ... more

The German brand management and media company m4e AG extends its pre-school section with the merchandising rights for the hit preschool property “Little Princess” (65 x 11’). Licensor Zodiak Kids, part of the Zodiak Media Group, invited agents to pitch for the rights for the German-speaking ... more

‘How to… for the domestically inept’, the cartoon series by novice licensor, giftware retailer Sarah Watts, has won the final of License This! at Brand Licensing Europe 2011, the only pan-European event dedicated to licensing and brand extension. Aimed at licensing entrepreneurs, the second annual ... more

Zodiak Kids, Zodiak Media Group’s children’s production and distribution arm, is delighted to announce that the hugely successful pre-school brand, Waybuloo, will be the official Sport Relief 2012 Early Years Partner. Waybuloo will be the face of the Sport Relief ‘Early Years Activity kit’ containing Waybuloo activity ... more

Macmillan Children’s Books are delighted to announce that they have acquired publishing rights in Rastamouse, the adventures of the cool crime-fighting mouse and global superstar, from DHX Media, a world leader in producing and distributing groundbreaking family entertainment. The licence, which was ... more

Twentieth Century Fox Consumer Products (FCP) continues to secure new retail partners to the Family Guy programme as the show’s popularity increases its reach across the EMEA region. In the UK, audience figures continue to grow annually with episodes delivering up to 1.5 million total viewers on BBC3 ... more

Nickelodeon Consumer Products International, part of Viacom International Media Networks (VIMN), is partnering with Kidrobot, the world’s premier producer of designer toys and apparel, on a new collaboration to create an original range of iconic themed products inspired by Comedy Central’s ... more

Michael Acton Smith, CEO and founder of Mind Candy, the UK-based social online gaming company behind global children’s phenomenon, Moshi Monsters, delivered today’s keynote speech at Brand Licensing Europe 2011 to a packed hall. So popular was his appearance, only standing room was available in … more