Today, Hidden City Entertainment, Inc., the rights holder of Bella Sara, announces a licensing agreement with Kelley and Company. Scheduled to arrive in stores this spring, Kelley and Company will be manufacturing Bella Sara-themed water bottles and travel mugs. The products will be available in … more

With the cult TV series and brand “Sailor Moon”, the Munich-based brand management and media company m4e AG is adding one of the most successful and renown anime properties of all time to its portfolio. On behalf of Japanese rights holder Toei Animation Co. Ltd., m4e AG will exploit an … more

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, has today announced the appointment of Character Options as the UK and Eire master toy licensee for its brand new property Mike the Knight which is set to premiere on CBeebies … more

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, has today announced the appointment of Learning Curve as German toy licensee for popular pre-school brand Firemen Sam. This partnership furthers the relationship between HIT … more

Mischievous yellow sea sponge SpongeBob SquarePants is set to liven up the feet of young fashionistas in Brazil following a deal between Nickelodeon Consumer Products International and Globaal Shoes. Launching for autumn/winter 2011/12, the trainers collection is inspired by music and urban … more

The entry form is now available for the product awards categories for The Licensing Awards 2011. This can be downloaded from the website (www.thelicensingawards.co.uk. Closing date for entering the product awards is May 20 2011. Online and downloadable nomination forms for t … more

Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), today announced Street Surfing as the pan European sponsor of the Nickelodeon 2011 Kids’ Choice Awards (KCAs). Nickelodeon’s premier sponsorship opportunity offers Street Surfing the perfect platform from … more

4Kids Entertainment and 4sight licensing solutions will be presenting an impressive selection of properties at Brand Licensing CEE in Budapest. The hugely successful Yu-Gi-Oh! 5D’s will be key to 4Kids Entertainment’s offering at the show. The latest incarnation of the Yu-Gi-Oh! global phenomenon … more

Important spanish fashion retailer OYSHO, belonging to the Inditex Group, has just launched in all its shops around the world a lingerie and underwear collection with Calimero, the famous black chick known for carrying an egg shell on his head and who captivated the 70s and the 80s generations, with his … more

Pink Panther & Pals, the first new Pink Panther series in seventeen years, took the top prize in four categories at the 2011 KidScreen Awards held February 17, 2011 in New York City; it was announced by Rubicon Entertainment CEO Randa Ayoubi. Pink Panther & Pals garnered an impressive four awards … more

HIT Entertainment, one of the world's leading independent children's entertainment producers and rights-owners, has today announced that a brand new CG-animated series of ‘Fireman Sam’ has entered pre-production. 26 x 10’ episodes will be produced for an eighth series of the popular … more

Oxford Limited, the licensors for the official Oxford University brand, has made two new appointments to its core licensing team. The positions of Licensing & Brand Manager and Head of Operations will help drive the development and scope of the Oxford University brand and its licensing programme. During … more

On January 19th, Charuca attended the gala charity "Children's Smile" in London, invited by Sanrio Foundation. This event was held to raise funds for the foundation, which is devoted to bring a smile to children admitted to hospitals in the world's poorest places, by giving them surprises, gifts, … more

For the first time, the hugely popular videogames franchise Worms™ is being offered to licensees, retailers and promoters for a range of merchandise, by UK-based brand owner Team17 Software Ltd. and its worldwide licensing agent AT New Media. Worms™, which celebrated its 15th anniversary in … more

2011 meant a very special Toy Fair for VIPO Land! Exhibiting for the 7th time, VIPO Land has now become a part of Globe Edutainment, a new parent company which also embraces OppTalk, Time Island Virtual World and Microsteps. All projects can be marketed individually, but also have points … more

Simon Tofield and Simon's Cat are delighted to announce a major three year worldwide syndication deal with the Daily Mirror newspaper (Mirrorpix) starting from Monday 21st February. For the first time we will see Simon's Cat's world in colour - though Simon's Cat remains white - six days a week. The animated … more

Performance Brands London is proud to announce the acquisition of the exclusive licensing representation rights of The University of Oxford. The licensing programme will encompass commercial development in the UK, Europe and Middle Eastern territories. The University of Oxford leads the world in … more

Giochi Preziosi Group has added Arnoldo Mondadori Editore S.p.a to its growing list of Puppy in My Pocket Adventures in Pocketville licensees following a deal for the renowned Italian publisher to produce a series of licensed literature and play books. The first publications will be on shelf next month (March 2011) … more

The Power Rangers Samurai series premiere in the U.S. popped with boys, won the time period and drew solid adult numbers. The premiere was ranked #1 with boys 2-11 and boys 6-11 in the time period across all TV Ratings were up with boys vs. Disney (Cars Movie) by +7% with B2-11 and +34% with … more

In last night’s high-profile KidScreen Awards 2011 presentation event at KidScreen Summit in New York, the year’s best work in children’s television programming and broadcasting was singled out and celebrated by the global kids entertainment industry. Determined by two panels of highly respected … more