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11/23/2010 - BRANDORA Redaktion
On November 13th, after three trade show days and two conference days the second edition of the Licensing New Europe 2010 - International Licensing and Merchandising Show and Conference, held in the Zagreb, capital city of the Republic of Croatia, was finished with the success. During the two … more
11/23/2010 - BRANDORA Editorial Staff
How can the consumer products community most effectively balance their core business interests with the imperative to have products manufactured in the most socially responsible way? In a webinar hosted by the International Licensing Industry Merchandisers’ Association (LIMA), licensees were urged … more
11/22/2010 - BRANDORA Editorial Staff
HarperCollins announced today a publishing first – a two year deal with FremantleMedia Enterprises (FME), Syco Entertainment and Modest! Management to publish The X Factor winner’s books, beginning this year with the series seven winner whose book will be released in conjunction with … more
11/19/2010 - BRANDORA Editorial Staff
CopCorp Licensing President Carole Postal today announced the signing of two new licensees for Jim Benton’s JOKOBO™ art brand. Hot Properties (www.hotmerch.com) has been granted the rights to utilize Benton’s JOKOBO artwork on a wide range of licensed products including Magnets, Buttons, … more
11/19/2010 - BRANDORA Editorial Staff
Egmont, the UK’s top specialist children’s publisher, today announces landmark activity with Microsoft’s Xbox to promote its new Kinect game, Kinectimals. The collaboration, which was set up and developed by UM London, aims to get children and families interacting with the game and forming a connection … more
11/19/2010 - BRANDORA Editorial Staff
LIMA UK, part of the worldwide trade organisation for the licensing industry, is hoping to galvanise the UK licensing industry into online action with the launch of a new Twitter page, a Linked-in group and a Facebook page focusing specifically on the UK market. The sites will serve as independent forums for … more
11/18/2010 - BRANDORA Editorial Staff
Chico Chihuahua®, the popular Mexican Internet cartoon character, lands mobile deal with content distributor Movilaction, and TELCEL, leader in the mobile Mexican industry, to distribute its content across Mexico. The deal also includes distribution in The Dominican Republic through mobile leader … more
11/18/2010 - BRANDORA Editorial Staff
At a Sanrio Brand Presentation and Licensee Meeting in Stockholm, Plus Licens has awarded Egmont as ”Nordic Licensee of the Year” for 2010. Plus Licens' Sanrio brand manager Petra Sedlinger as well as Stefano Mastropietro, Stephanie Raber and Hiromi Urayama from Sanrio were present along with … more
11/17/2010 - m4e
The German Football Association (DFB) was awarded the covetted prize of “Top Brand of the Year 2010” last week at the German LIMA Awards 2010. The outstanding performance of the DFB brand in Germany in the licencing and merchandising business was thus honoured. This year’s performance is in … more
11/17/2010 - BRANDORA Editorial Staff
UK-based licensing agency JELC has announced stunning licensing successes for four of its key properties recently highlighted at Brand Licensing Europe. Grumpy Old Gits, The Bamforth Collection, Plain Lazy and Vincent have between them gained no fewer than 21 licensing agreements. A clever … more
11/16/2010 - BRANDORA Editorial Staff
Pacific Entertainment Corporation (OTC-PK: PENT) will release six new collections of classic films and television series on DVD in January 2011 under its Best of the Best Collector’s Edition banner, it was announced by Howard Balaban, EVP of New Business Development. The initial release of seven … more
11/16/2010 - Disney Consumer Products
On 14 April 2011, Winnie the Pooh, the good-natured bear from Hundred-Acre-Wood, finally returns to the silver screen with his own new adventure. More than 35 years after his last major film appearance, Walt Disney Animation Studios now present an unparalleled feature film centred on the loveable … more
11/16/2010 - BRANDORA Editorial Staff
Thomas, the stray cat who struck lucky when he turned up on the doorstep of Oxfordshire artist Ann Edwards, has become a major star in giftware in Japan. Cartoon-style pictures of the handsome black and white moggy in a variety of poses stole the show at the prestigious British Fair in Osaka and earned him … more
11/15/2010 - BRANDORA Editorial Staff
Egmont, the UK’s top children’s licensed character publisher, today announced an extensive marketing campaign for the Thomas & Friends Story Library Series, with promotions through House of Fraser, The Guardian and Starbucks. The marketing activity is to mark the 65th anniversary of Thomas the Tank … more
11/15/2010 - BRANDORA Editorial Staff
Pink Cookie®, the popular New York-born international fashion brand, continues to make inroads in both traditional and rising fashion centers around the world as CopCorp Licensing President Carole Postal today announced the signing of Pink Cookie licensees in both France and Israel … more
11/15/2010 - BRANDORA Editorial Staff
Bang on the Door add Monkey and Frog to the FABric Animals collection. The two new bespoke characters requested by Brazilian stationery & cards licensee Tilibra will feature initially on Tilibra’s highly successful stationery range. Bang on the Door Managing Director Karen Duncan says, “We are … more
11/15/2010 - BRANDORA Editorial Staff
How should potential licensees evaluate which relationships to pursue and which to take a pass on? The International Licensing Industry Merchandisers’ Association (LIMA) continues its 2010-2011 webinar series with “Should I Take This License or Not?” Rick Mallow, founder of Making Connections LLC, and … more
11/15/2010 - BLE - Brand Licensing Europe
Brand Licensing Europe, the Advanstar-organised licensing exhibition, has announced that the dates for the next event have moved to 18-20 October 2011. This replaces previously published dates of 4-6 October 2011. Advanstar has also confirmed that the 3-day event will again take place at The Grand … more
11/10/2010 - Licensing International Deutschland
The 10th presentation of the LIMA Germany Awards was held as part of the annual LIMA Gala on November 9th at the Hotel Bayerischer Hof in Munich, Germany. Again, the association’s members had cast their votes and decided on outstanding achievements in the licensing and merchandising industry in … more
11/9/2010 - BRANDORA Editorial Staff
MTV Networks International (MTVNI) and leading streetwear label 55DSL announced today the launch of their first-ever creative collaboration, set to culminate in five brand new MTV on-air idents and six bespoke t-shirt designs. Due to launch across MTV’s international network of 63 channels from 8 … more