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7/27/2010 - BRANDORA Editorial Staff
The very successful horse based book brand aimed at girls aged 7 -14 has expanded its TV coverage by partnering up with the one of the UK’s largest equestrian TV satellite channels, Horse & Country (Sky Channel No 280). This latest addition to Saddle Club’s portfolio of… more
7/27/2010 - BRANDORA Editorial Staff
This summer a new temporary Hello Kitty store was opened in one of the biggest water fun parks in Europe – Aquafan! The park is situated in Riccione, one of the most famous holiday destinations for Italians and many foreigners.
The temporary shop situated at the entrance… more
7/27/2010 - BRANDORA Editorial Staff
Novel Entertainment’s dedicated website for the hit children’s property Horrid Henry is going from strength to strength, having just completed a hugely successful eight week campaign to coincide with the football World Cup. With 40,000 participating teams, membership of… more
7/26/2010 - BRANDORA Editorial Staff
FremantleMedia Enterprises (FME) and Syco Entertainment today announced the launch of a new magazine under The X Factor brand in the UK. The magazine will be published by Haymarket Network.The magazine will have a unique and competitive position in the UK… more
7/26/2010 - BRANDORA Editorial Staff
Skywriter Media and Entertainment Group has finalized a deal with E1 Entertainment to launch The Raccoons, Season One on Apple’s iTunes US, it was announced today by Kevin Gillis, CEO of Skywriter. The Raccoons is a beloved Canadian classic award-winning… more
7/26/2010 - BRANDORA Editorial Staff
Spearmark Lighting, leading UK manufacturers of child safe lighting, have been awarded sole UK distribution rights for Tech 4 Kids innovative SpotLite and LiteForce ranges.The SpotLite and LiteForce ranges consist of a number of unique and innovative licensed branded… more
7/26/2010 - BRANDORA Editorial Staff
A deal has been reached between Edebé Licensing and the American licensing agency Creative Brands Group, to represent the brand Charuca in the U.S.A and Canada.CBG, a young and dynamic agency, was present at the past edition of the Licensing Expo in Las Vegas… more
7/26/2010 - BRANDORA Editorial Staff
Dragonica, the free manga-style online action game from the gPotato games portal, will be boosted by the reopening of majestic Drakos Tower, only a few weeks after the long-awaited Paris Strikes Back expansion.On July 22nd, the dark witch Paris gathers a whole new army… more
7/26/2010 - BRANDORA Editorial Staff
FremantleMedia Enterprises (FME), the commercial and brand extension arm of FremantleMedia, today announced that it has optioned the rights to produce and distribute The Drivers, a series based on the high-octane 24 hour motor race in Le Mans in the 1950’s/1960’s, as… more
7/26/2010 - BRANDORA Editorial Staff
Skywriter Media and Entertainment Group is pleased to announce that it has appointed Gwen Jones McCauley as Vice President of Distribution and Acquisitions. McCauley has been hired to oversee the company’s distribution division while Paula McLaren is on maternity… more
7/26/2010 - BRANDORA Editorial Staff
Busy parents struggling to know what to put in their kids’ lunch boxes have received a much needed boost from leading lunchware manufacturer Spearmark Housewares. Their fun and informative www.whats4lunchclub.com website, launched just last week, contains… more
7/23/2010 - BRANDORA Editorial Staff
Stella Projects has been appointed by Lisle International Licensing, the licensing agent (Europe and Emerging Markets) for exciting kids’ property ZhuZhu Pets™, to represent the brand in Australia and New Zealand. ZhuZhu Pets™ is the toy phenomenon … more
7/22/2010 - BRANDORA Redaktion
Toy Story Toys Contribute More to Licensed Toy Retail Sales in First Six Months of 2010 than Many of Last Year’s Movie-Licensed Toys Were Able to Sell in all of 2009.According to weekly retail sales from leading market research provider, The NPD Group, leading up to the… more
7/20/2010 - BRANDORA Editorial Staff
Chupa Chups, the famous lollipop brand designed by Salvador Dalí himself, has been the first Spanish food brand to develop an international licensing program, with a present turnover of 40 mln € in more than 100.000 sales points around the world. In 2010 the international… more
7/19/2010 - Hasbro
Hasbro Inc. today reported 2010 second quarter results. The Company reported net earnings of $43.6 million, an increase of $4.4 million or 11%, compared to $39.3 million in 2009. The Company reported net revenues of $737.8 million compared to $792.2 million a year ago, a decrease of 7%... more
7/19/2010 - BRANDORA Redaktion
Mattel Inc. today reported 2010 second quarter financial results. For the quarter, the company reported net income of $51.6 million compared to last year's second quarter net income of $21.5 million… more
7/16/2010 - m4e
The licence programme for KiKANiNCHEN, the new – and recently distinguished with an international design award – pre-school world of the KI.KA children’s channel, will continually be expanded through the Grünwald-based brand management and media company m4e AG within the scope of its underlying marketing strategy. With the renowned publishing houses … more
7/16/2010 - BRANDORA Editorial Staff
4sight licensing solutions, a subsidiary of 4Kids Entertainment (KIDE.PK), has been named exclusive worldwide (outside of Ecuador, Colombia, Argentina and Peru) Merchandising & Licensing Agent and Brand Manager for Pachanga, a distinctive collection of artwork, illustrations, drawings … more
7/14/2010 - BRANDORA Editorial Staff
Since graduating from the Royal College of Art in '93, Reilly has become a key figure in the world of illustration. His highly individual style is at the forefront in using new technologies to push the boundaries of what can be achieved in graphics and illustration. Reilly is part of the new breed of illustrators mixing … more
7/14/2010 - BRANDORA Editorial Staff
Twentieth Century Fox Television’s GLEE has taken the world by storm as the hottest new show on TV with high ratings, critical acclaim, and a loyal fan base of “Gleeks”. In preparation for its second highly anticipated season, Twentieth Century Fox Consumer Products UK has announced the first partnerships … more
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