The Royal Horticultural Society (RHS) has licensed Biscuiteers, the original hand-iced biscuit company, to produce the RHS & Biscuiteers collection: two extra-special biscuit tins, a wonderful letterbox gift box and two delightful Jolly Gingers (gingerbread, men) all containing Biscuiteers’ famous hand-iced … more

In Japan the Chupa Chups licensing program has been going from strength to strength over the past two decades. The brand is represented by Sanrio Far East and has done many successful launches with Uniqlo, GU, Itochu, Casio … more

Mondo TV Iberoamerica, part of Mondo TV Group, one of the largest European producers and distributors of animation content, has announced a major agreement with a number of broadcasters in Latin America through which four specially chosen episodes of the very popular environmentally themed … more

Thanks to a deal managed by MDL between Panini, a leading publisher of children’s magazines, books and comics, and Animaccord, the multinational licensing company that produces the hit animated series, a monthly official Masha and the Bear magazine and comic books dedicated to the enormously … more

Senior executives from United Nations Regional Information Centre (UNRIC) and the Smurfs are uniting to present a joint keynote at Brand & Licensing Innovation Summit (B&LIS), which takes place online from 9-11 June 2021. Called ‘Why the Future will be Blue. How to Become an Agent of … more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a multi-territory representation deal for the popular online mobile game Brawl Stars with the brand’s global rights holder LINE FRIENDS. The deal marks an extension of WildBrain CPLG’s existing … more

Global play and entertainment company Hasbro, Inc announced its official partnership with Roblox Corporation, a global online platform bringing millions of people together through shared experiences, to introduce a range of Roblox inspired NERF blasters representing some of the most popular … more

Yoobi, the innovative school, home, and office supplies company that gives back, today announced a collaboration with Marvel for a super-powered collection of back-to-school essentials. Combining Marvel’s iconic characters with Yoobi’s bold designs, the limited-edition collection will give students the … more

This spring, LeSportsac partnered with the creative innovator, Crayola, for a colorful and artistic collaboration in adult carrying bags. Bringing you select styles and prints that spark expressiveness while maintaining LeSportsac’s functionality and design, this collection appeals to creatives and visionaries … more

Boat Rocker Studios today announced that it has appointed Super RTL to represent the licensing in European territories for Dino Ranch, Boat Rocker’s hit preschool show set in a “pre-westoric” setting where dinosaurs still roam. The 52 x 11’ 3D animation premiered in January on CBC and CBC Gem … more

Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based, leading global licensing agency, have announced a long-term partnership to extend the ninety-year-old candy brand, Fruit-tella, into selected lifestyle product categories via strategic … more

Boutique Licensing Agency – BLA! – is the new EMEA-focused licensing agency whose aim is nothing less than to transform the partnership experience in the licensing industry. And only a few months after formally entering the market it’s hit the ground running with its first representation: Mr Men and Little Miss … more

Novel Entertainment has secured a new global deal for its internationally renowned Horrid Henry brand with dedicated kids’ audio platform Yoto. Under the partnership, five initial Horrid Henry audio titles will launch as cards for Yoto’s award-winning Yoto Player in June, including Ice Cream Dream, … more

Dole Food Company, the premium, farm-fresh brand that enhances lives with delicious high-quality fruits and vegetables, is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living … more

With rides and attractions to begin opening from October 2021, Columbia Pictures’ Aquaverse will be a unique theme and water park and entertainment destination for Thailand and visitors from around the world, featuring state-of-the-art rides and newly themed attractions that will bring to life beloved … more

To celebrate the 50th anniversary in style, fans will be able to dress themselves up in apparel and accessories collaborations inspired by The Lorax and its bright colorful Truffula Trees. Tentree, a sustainable apparel brand, designed an eco-friendly Lorax collection, consisting of hoodies, crewnecks, … more

Pomelo announces the launch of a one-of-a-kind collection with Chupa Chups, a world-famous Spanish lollipop and confectionery brand. Since 1958, Chupa Chups has been a part of the childhood of millions of consumers worldwide. Pomelo merges a strong sense of this Chupa Chups tradition of sharing … more

Crunchyroll, the world’s most popular anime brand, is celebrating the launch of “The Secret Life of Bananyas”, a new book published by Running Press available across nine retailers starting today. The title will also be available through pre-order in the Crunchyroll Store … more

Love, Diana is the latest hybrid animation series by pocket.watch, the studio behind famous franchises including Ryan’s World. Diana is the 7-year-old super-star behind the world’s third most watched YouTube channel: the Kids Diana Show, which has over 76 million followers. Diana, her brother Roma, and … more

Following the global success of the first official mobile game Miraculous Ladybug & Cat Noir, ZAG Games has partnered again with game developer and publisher CrazyLabs—the #3 worldwide top game publisher in 2020 by global downloads (App Annie)[1]—to create a second mobile game for the … more