The Pokémon Company International announced today that Pokémon delivered a significant increase in sales across Europe for its Pokémon Trading Card Game (TCG) and Jazwares toy range in 2020 despite a challenging year for retail. According to figures recorded by the NPD Group Toys retail tracking service, … more

Animaccord has confirmed a new broadcast deal with the Italian public media company Rai for Masha and the Bear Season 5, produced in new format of 4K (UHD) resolution. The first episodes of the new season will air daily on Rai Yoyo and Rai Play from May, occupying the best slots on the channels … more

Sesame Workshop, the nonprofit behind Sesame Street and decades of award-winning educational programming, and WarnerMedia have greenlit a new animated preschool comedy series Bea’s Block. The show is slated to debut in 2022 on HBO Max. Bea’s Block draws on the ubiquity of toy blocks to bring … more

JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced global toy rights with SEGA of America, Inc. for Paramount Pictures’ feature film, Sonic the Hedgehog 2. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog 2 branded toy product lines based on the upcoming feature film … more

Best-selling Ninja Life Hacks, the breakout children’s publishing property, has selected The Brand Liaison to lead its new licensing program which will include publishing, toys, apparel, home and other key categories. With over 40 titles, Ninja Life Hacks is dedicated to empowerment and providing children with … more

Bulldog Licensing, the leading European agency which manages the rights for the iconic gameshow Bullseye, has signed a deal with Sabec. The developer will be creating a range of digital games for download on the Nintendo Switch and Playstation consoles, based on the much-loved British gameshow … more

The new HYPE. x Sesame Street, vibrantly-animated adults’ and kids’ collections, are launching on February 21. The new ranges comprise of a 55-piece capsule collection featuring all-time-favourite Sesame Street characters in a range of designs, including hoodies, joggers, tees, backpacks, face … more

This year Petzi, the famous sailor bear, turns 70. Since 1951, the animal hero of the popular children's TV show has been setting sail with his friends and regularly experiences the most amazing adventures. The likeable bear originally comes from Denmark, but it's hard to imagine German children's … more

For 50 years now, The Mouse has been addressing the big questions of our time and accompanying youngsters on their voyage of discovery through the world. On the occasion of the 50th anniversary in March Schmidt Spiele is providing mousey fun in children's rooms… more

Play professionals and toy fans from around the globe gathered virtually today to honor the year’s most outstanding playthings and inspiring individuals at The Toy Association‘s 21st annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Proceeds from the TOTY… more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a wave of cross-category licensees in Europe for Sony Pictures Consumer Products’ hit TV series The Boys, Cobra Kai and Outlander. For superhero series The Boys, WildBrain CPLG has inked deals … more

Paddles, the delightful new CGI show for four-to-seven-year-olds from state-of-the art animation and media company FuturumKids, is to launch on Ireland’s national public service broadcaster RTE. The show will appear on RTE Jr, RTE’s free-to-air kids’ television channel, which targets a demographic of … more

TikTok’s leading content creators, Charli and Dixie D’Amelio, announced an exclusive licensing partnership with Just Mobile Direct, the rapidly growing electronics distributor and manufacturer, in late 2020. The brands have come together to create a brand of vlogging accessories, beginning with an … more

Bulldog Licensing, which manages the rights for ROUTE 66 in the UK and Eire, has secured two new licensing partners to build the brand’s presence in the market. Iconospheric has signed up to create a collection of print on demand wall art, apparel and accessories, home décor, gifting, and stationery … more

Texco will be developing a range of Sesame Street duvet sets, curtains, bean bags, towels, cushions and fleece blankets featuring the beloved characters Elmo, Big Bird and Cookie Monster. The deal was secured by leading European agency, Bulldog Licensing, which represents Sesame Street in the UK and … more

The Frida Kahlo licensing program continues to grow substantially, despite these challenging times, and is pleased to announce its latest Frida Kahlo collaboration with worldwide legwear and beachwear retailer, Calzedonia. Gruppo Calzedonia are a main player in this sector on a European level and … more

CoComelon is loved by kids and families across the globe and will now become a unique collection of baby and children’s wear, thanks to a new licensee agreement between Poetic Brands and Moonbug Entertainment Ltd., one of the largest digital media companies in the world. Set to include children’s … more

Kangaru, a leading maker of scented stationery, toys and activities, announces the appointment of Two In 1 Direct to bring Kangaru’s uniquely designed toys, arts & crafts and back-to-school stationery to retail stores in the United Kingdom and Eire Territory. Two In 1 Direct’s Paul Fogarty will manage … more

Maurizio Distefano Licensing, which manages licensing for the Masha and the Bear brand in Italy and Switzerland, has announced the arrival on mainstream Italian programming of Animaccord’s hit pre-school property. Yes, not only is Masha and the Bear a big children’s hit but in late December and early … more

MORI, the baby essentials brand known for its super soft fabrics and socially conscious approach to manufacturing, is delighted to announce a partnership with Rocket Licensing for a new collection inspired by Eric Carle and the cherished storybook, The Very Hungry Caterpillar. This limited-edition … more