Creative Licensing has been busy expanding their roster of digital games – and introducing some familiar action heroes from the 80s and 90s to a new generation of gamers and fans through downloadable content licenses. Legendary military hero John Rambo was enlisted in one of the most … more

Planeta Junior is already The Smurfs’ agent in Iberia. Thanks to outstanding licensing and brand development achievements, IMPS has decided to renew the agreement and add CEE to the list of territories represented by Planeta Junior. Planeta Junior will manage the licensing program in all categories … more

The Frida Kahlo licensing program continues to grow substantially, despite these challenging times, and is pleased to announce its latest Frida Kahlo collection launch of licensed product in collaboration with Polish cultural retailer, EMPIK. Good news for Frida fans is that EMPIK stores are currently open in … more

The appointment of Lisans as licensing agent for Turkey and ELC as licensing agent for the CEE region extends the range of this fast-growing property to a number of key markets. Both agencies are leaders in their fields. Lisans focuses on the Turkish market, where MeteoHeroes is due to launch in May 2021 on … more

Joining Bulldog Licensing’s carefully selected portfolio of brands this month, is Guide Dogs – which supports people with sight loss to live actively, independently and well. Bulldog will be creating a consumer products campaign for Guide Dogs, one of the nation’s favourite charities. Building on the … more

Following the acquisition of eOne in 2019, Hasbro continues to consolidate its brand-licensing representation across EMEA. As a result, leading licensing agency WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands … more

2021 marks the 75th anniversary of Le Petit Prince’s original publication in French. A record holder as the most read and most translated literary masterpiece in French literature, this classic novella holds a special place in readers’ hearts. When did you last spend some quality time with Le Petit … more

World Wrestling Entertainment announced expectations for its 2020 financial results and outlined guidance for 2021. The announcements were made in conjunction with the communication of a new agreement to license WWE’s premium content to NBCU’s Peacock service, which will become the sole … more

Much of the growth in 2020 was directly correlated to the COVID-19 pandemic and the changing consumer behavior associated with widespread lockdowns and school closures, the disposable income diverted from other types of entertainment to toys, as well as the onset of federal stimulus checks … more

The Royal Horticultural Society has announced a new licensee for outdoor pots, one of its key gardening categories. The four-year license has been awarded to Woodlodge Products, the UK’s leading supplier of garden pots and gardenware. The first products in the partnership will be launched to … more

Studio 100 Group and TV Cultura are more than happy with the trend in the ratings of “Mia and me” since its start on TV Cultura (Brazil) last October. Having only been on air for two months on TV Cultura, “Mia and me” has become an outperforming success for the TV channel… more

Following the enormous success of LOL Surprise and LOL Surprise OMG dolls from MGA Entertainment, Poetic Brands has snapped up a licensing deal with the toy giant for its latest collectible doll range, Na! Na! Na! Surprise. The specialist apparel licensee is working on a range of children’s apparel … more

Peanuts Worldwide is collaborating with sports company PUMA for a line of footwear, apparel, and accessories for adults and kids featuring Charles M. Schulz’s classic characters. The deal was brokered by WildBrain CPLG’s German team. The PUMA x Peanuts adult offering sees the launch of classic PUMA … more

ZAG Games, the new games division launched in October 2020 by award-winning global independent animation studio ZAG, has announced a partnership with Israel-based start-up Toya to create its first game for the Roblox platform for the ZAG and ON kids & family mega-hit, Miraculous – Tales of Ladybug … more

In collaboration with Anne Stokes, What’s Your Passion Jewelry has created these two eye catching pieces that embody the unique and magical designs seen in her work. The Celtic Dragon Necklace and Dragon Medal Necklace allow her powerful and symbolic designs to come to life beyond the paper … more

Maurizio Distefano Licensing, which manages the licensing programme for the fashion brand Premoli + Di Bella, has announced the arrival at retail of the collection Premoli + Di Bella Pet Design, produced and distributed under licensing agreement by Ferribiella Spa, a name synonymous with Italian … more

Mondo TV, one of the largest European producers and distributors of animated content, has announced plans for the second series of its enormously popular environmentally themed animated kids’ show MeteoHeroes. With the first series already sold or confirmed into over 120 countries and among the hit shows … more

Rocket Licensing has secured a partnership with the iconic Kodak brand to represent the property in the UK and Eire, and Europe, building a consumer products programme in the UK, while expanding the offering in Europe. The new representation is a different and exciting proposition for Rocket, and … more

H&M has launched a delicious collection of knitwear and accessories for teenagers and young adults within its Asian collection. The Chupa Chups hoodies, vests and cardigans in delicate candy colours are combined with stylish barrets and bags. This co-branded collection is the right mix of … more

Licensing Matters Global, a London-based, leading global licensing agency, has announced a long-term partnership with Paris-based Peugeot Frères Industrie, a Peugeot Family Group subsidiary in charge of the continued expansion of the Peugeot brand in various sectors outside of the automotive industry … more